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Carol Leifer “Celebrity Apprentice”–Business Of Funny And Vegan

Written by Vegetarian Star on Friday, January 8th, 2010 in Comedians, Reality TV.

Academy Of Television Arts & Sciences Presents "From Stand-Up To Sitcom"

TV Squad asked what comedian Carol Leifer was doing on a reality TV show about serious business, Celebrity Apprentice.

“Doesn’t she seem like the type of person who would dump on reality shows (especially celebrity reality shows) rather than be on one?” said writer Bob Sassone.

Hopefully, the recently turned vegan funny woman won’t attempt to make DNA mutating Agent Orange chicken like Herschel Walker did.

When given the task of creating frozen meals for a large company, Walker chose to take charge, even though he was a vegetarian.

Despite so many successful veggie companies like BabyCakes and Linda McCartney foods, Herschel couldn’t see a group of suited carnivores enjoying a plant based meal.

Do you even have to be told he was fired?

If Carol is given the same challenge, she’ll surely opt for entrees everyone can enjoy.

The Celebrity Apprentice season premier airs March 14th on NBC.

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BabyCakes LA Open!

Written by Vegetarian Star on Wednesday, January 6th, 2010 in Business, Food & Drink, Restaurants.

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West coast vegans are jumping with joy now that one of the most popular and celebrity sought after bakeries has opened in Los Angeles.

BabyCakes LA opened its doors in California this past weekend.

BabyCakes LA is located in downtown Los Angeles at 130 East 6th Street (between S. Main Street and S. Los Angeles Street).

Offering vegan cookies, brownies, cupcakes, loaves and more, the bakery was founded in New York by Erin McKenna after she spent hours in her own kitchen formulating recipes for desserts her body could tolerate, given her numerous food sensitivities.

BabyCakes items are vegan, mostly organic and gluten-free.

Hmm…New York during the summer, sunny Cal during the winter.

It’s time to purchase an east coast/west coast time share.

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Erin McKenna “BabyCakes” Los Angeles Open December 9 2009

Written by Vegetarian Star on Thursday, December 3rd, 2009 in Business, Food & Drink, Restaurants, Videos.

BABYCAKES NYC: COMING TO LOS ANGELES IN DECEMBER!!! from BabyCakes NYC on Vimeo.

For all the gluten-free, sugar-free vegan dessert lovers in Los Angeles, Erin McKenna is almost there to rescue you!

As reported earlier, McKenna has been working on setting up a BabyCakes shop in LA.

According to the BabyCakes blog, the LA store is expected to open December 9 2009.

If you ever wanted to know what goes through McKenna’s mind when she’s frosting a cupcake, look no further than the video above, which follows her staff as they take the trip from LA To New York.

Let’s just say BabyCakes has its share of interesting fans…

Watch to find out who!

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Jason Schwartzman Never “Bored To Death” With BabyCakes NYC

Written by Vegetarian Star on Thursday, November 19th, 2009 in Actors, Business, Food & Drink, Restaurants.

Premiere Of "Fantastic Mr. Fox" - Arrivals

We’ve heard before the Bored To Death star Jason Schwartzman loves Erin McKenna‘s NYC bakery, Babycakes.

Tribecafilm.com recently spoke with Schwartzman who confirmed BabyCakes was still his baby, along with some other New York hot spots.

“Oh, my God! Well, Babycakes is heaven on earth, shall we say? I love the cupcakes and the food and the cookies and, in fact, Babycakes always sends me cookies when it’s the Super Bowl for my guests and stuff, but what I also love about Babycakes is their M.O., like the way Erin McKenna (who owns it) did it—she had a dream and made it come true. It’s really inspiring.”

“So besides Babycakes, my other favorite places are—you know the store Opening Ceremony? What I like about Opening Ceremony is, I don’t particularly look great in all those clothes, but it’s nice because it’s a place where it’s kind of going to like an art house movie theater, where you can just see lots of different movies and see what lots of people are up to and what they’re thinking… I mean, they have very wearable clothes, but they have extremes of all different kinds of things—things that are very forward and very beautiful and great designers that you wouldn’t see in other places. So what I like about it is just going through there and flipping through the clothes and saying, Wow, so this person had this idea to take this color, put it with that color, and stitch it like that…”

Film Forum is another place, and I like the place teany [a vegan restaurant and tea shop co-owned by Moby, currently closed because of a fire]…. I’d say Babycakes, Opening Ceremony, Other Music, and I like Southside Guitars and Rivington Guitars.”

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Alicia Silverstone's "The Kind Diet" Book Release Party

Lake Bell took time to pose for the camera while attending Alicia Silverstone‘s launch party for her new book The Kind Diet: A Simple Guide to Feeling Great, Losing Weight, and Saving the Planet at vegan restaurant Candle 79.

Lake takes after her good friend Alicia by following a mostly vegan diet and has said she loves to frequent BabyCakes vegan bakery in NYC.

The Kind Diet is set for release October 13.

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“I bake for other people. There’s one bakery in New York, Babycakes on the Lower East Side, that I like. It’s gluten-free and vegan – it’s so good!”

—-Zooey Deschanel, in an interview with californiachronicle.com. Zooey’s not the only celebrity to praise Erin McKenna’s bakery that serves all things sweet and vegan.

If you’d like to make the vegan goodies that Zooey loves so much at home, enter our contest to win a free copy of the cookbook containing recipes to some of the most popular items at the bakery.

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BabyCakes Founder Erin McKenna Talks To Vegetarian Star

Written by Vegetarian Star on Wednesday, July 15th, 2009 in Business, Chefs, Interviews, Restaurants.

Erin Author Photo Book Copy

Photo Credit: Clarke Tolton

As if you really need another reason to enter our contest to win a copy of Erin McKenna’s BabyCakes cookbook as part of our one year anniversary giveaway. Isn’t the picture of the cupcakes on the book cover enough?

The lovely lady who founded the New York city bakery that is so popular among celebrities and mere non Hollywood mortals like ourselves answered a few of our questions about herself, the bakery, and some of her favorite recipes from her recently published cookbook, BabyCakes : Vegan, Gluten-Free, and (Mostly) Sugar-Free Recipes from New York’s Most Talked-About Bakery.

How did you determine which of your recipes to include in the BabyCakes cookbook?
I chose the recipes that people seemed to favor. I wanted to offer a collection of the greatest recipes.

What are a few of your favorite recipes from the cookbook?
I think my favorites are the volcanoes and the macaroons for sure.

You used to work in fashion and you said the one thing that really relieved stress at the end of the day was experimenting with baking and that prompted you to change careers. What advice do you have for aspiring entrepreneurs who may still be stuck in a day job and want to get out and have a successful business?
I would tell them to live fearlessly and go for what is in their heart. It will work out and nothing beats doing what you love for a living. It’s what life is about.

There are several celebrities that have their personal stories in the Baby Cakes cookbook like Natalie Portman and Pamela Anderson? What was either your first or most memorable experience learning a celebrity was so fond of your desserts?
The first time a celebrity made it known how fond he was of BabyCakes was Jason Schwartzman. He came in once by himself the first time and then brought a whole gang of friends with him and had an eating contest in here. He was going crazy over everything–it was really fun!

Guess how many siblings Erin has? Four, five, six, seven? Higher than that! Find out after the jump… (more…)

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Happy Birthday to us!

A year ago, Vegetarian Star was launched.

Being the giving people that we are, instead of buying presents for ourselves, we’re giving away something to one of our lovely readers.

From now until August 8th, you can enter for a chance to win Erin McKenna’s BabyCakes : Vegan, Gluten-Free, and (Mostly) Sugar-Free Recipes from New York’s Most Talked-About Bakery.

BabyCakes is filled with vegan dessert recipes, many of which are gluten-free and sugar free as well.

The book contains recipes to some of the items sold at the BabyCakes bakery in New York city, which Erin started to provide baked goodies for people with allergies and sensitivities to ingredients found in regular cupcakes, cookies, and the like.

Erin’s bakery and products have become so popular, people stop by just to pick up tubes of frosting to devour.

Plus, veg celebrities like Natalie Portman and Zooey Deschanel have given it rave reviews!

For a chance to win the cookbook and make your own addictive frosting, just leave a comment on this post telling us what your favorite dessert is.

Comments will be closed midnight EST on August 8. The winner will be chosen from a random drawing and be notified via email on August 11, and will have 3 days to respond to our email after being notified. If we don’t get a response, we’ll pick another winner!

So go ahead and celebrate with us. Tell us what your favorite dessert is. And good luck!

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