Vegetarian Star

A recent USA Today article lists appealing to those who flex eat as a top marketing trend in 2011.

Under a heading titled, “Flexitarians R Us,” the online component to the newspaper states that 47% of consumers are trying to reduce their meat intake and explains who the most flexible people are.

According to Cathy Schneck, vice president of marketing at Kellogg Frozen Foods, which produces MorningStar Farms vegetarian frozen foods, it’s women in their mid-forties.

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After 13 years of entertaining readers with food writing and recipes in his weekly New York Times column, “The Minimalist,” Mark Bittman has announced he’s starting a new opinion column for the newspaper, starting February 6, 2011.

Bittman’s new column will focus on eating practices sustainable for the environment, food politics and health and nutrition. It will run online and occasionally in print.

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If you’ve worked at a company with a cafeteria, there’s a good chance it was powered by Sodexo, one of the largest suppliers of food services to businesses, colleges and other educational institutes, hospitals and health care facilities and other large corporations.

The company has announced it will join the Meatless Monday campaign initiated by the Johns Hopkins Medical center to promote healthier food choices for humans and the planet.

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Food and Wine

Food & Wine Magazine is the latest in the growing pile of mainstream food media to announce that vegetarianism, if even part-time, is a trend worth following.

The magazine’s blog, Mouthing Off, recently discussed Forks Over Knives, a documentary debuting next year featuring the lives of several people who switch to a plant-based diet to transform their health. And in last month’s Trendspotting, the theme was Macho Vegetables.

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Jamie Oliver has made himself an accidental vegetarian a few days a week because he can’t pry himself away from the salad bar.

“I’m probably vegetarian a couple of days a week, not on purpose but really just because I love eating vegetables and salad. I admire vegetarians, but I’m too much of a meat lover to ever become full-time vegetarian.”

Staunch vegans sometimes get upset by those who are willing to only give up meat part-time, but numbers do not lie. Two part time vegetarians in one household equals one full time one. And if 3-4 people ate veg twice a week like Jamie, that’s the equivalent of one person eating vegetarian every day of the week! Jamie’s love of salads works for him, but there are numerous ways to contribute to part-time vegetarianism or encourage your meat eating friends and relatives to do so. Here are a few ways you may not have considered to reduce your meat intake, improve your health, lighten your environmental footprint and reduce animal suffering.

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ESPN’s Rick Reilly had the pleasure of spending a day with Ron Artest. During the 16 hours of being studied, Artest obviously got a little hungry and revealed to Reilly he eats an 80% vegan diet.

“11:42 a.m. — Ron Ron is carrying a large bag of food for his lunch — all vegan. But Ron Ron is not entirely vegan. “About 80 percent,” he says. “I like pork chops.””

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Food Rules. An Eater's Manual.

Michael Pollan is laying down some new rules and he’d like your input.

The author of Food Rules, a book containing advice for more sensible, sustainable and healthier eating, is asking readers to submit their best rules that may be incorporated into the next edition of Food Rules, which will be published next fall.

As a vegetarian, vegan or flexitarian, what food rule would you like Pollan to include in next year’s book?

We’ve already submitted two our of rules.

1. If you can chase it, don’t eat it.
2. If it can chase you, don’t eat it.

Sure hope we make the next edition!

Submit your rules to pollan.foodrules@gmail.com.

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Max Lugavere founded Rockdrive, a Los Angeles night of music and entertainment designed to raised awareness and money for good causes, two years ago as a way to combine his passion for music and changing the world.

Lugavere, the co-host of Current TV’s “Unseen,” is using Rockdrive on December 11th, 2010 to promote education, but hints in future years animal rights and animal welfare might be on receiving end of the music fest.

From The Laist:

“Education is one of those things that you can’t understate how important it is. I’m also really passionate about animal rights and in the future we might benefit that but this year we’re focusing on these two charities.”

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