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Hey Youngins’: Y’all Know Who Linda McCartney Was?

Written by Vegetarian Star on Friday, February 27th, 2009 in Business.

Live And Let Die

The Linda McCartney food range has recently revamped it’s packaging.

Besides the new slogan, “Food to Come Home To,” the new package features photographs of Linda and a history of the brand.

“We did a lot of research and found that a large proportion of the vegetarian market are under 25, and wouldn’t necessarily know who Linda McCartney was,” said Julian Roberts, director for Irving Designs, the company which worked with the McCartney family, including Paul, Stella, and Mary.

That’s a good point. Unless you’re an old soul who happens to be a Beatles fan or you grew up with parents who were never cured of Beatlemania, you might not know the story of the lovely Linda, late wife of Paul McCartney.

Behind every good man is a good woman, and it was Linda who introduced vegetarianism to Paul in the 70s. She wrote several vegetarian cookbooks, including Linda McCartney’s Home Cooking: Quick, Easy, and Economical Vegetarian Dishes For Today.

In 1991 she created the Linda McCartney Frozen Foods Line.

In addition to being outspoken about her diet, she was an animal activist and PETA created an award in her name after her death in 1998.

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Linda McCartney Brand Redesign Creates Food To Come Home To

Written by Vegetarian Star on Wednesday, February 25th, 2009 in Business, Food & Drink.

Paul And Linda

When the McCartneys get together for a family event, they often enjoy the vegetable roast as a meal.

Now, after several months of reinventing the brand, the Linda McCartney food line, named after Paul’s late wife, is giving other families a chance to come home and enjoy quick, meatless meals at the dinner table.

“Food to Come Home To,” is the new slogan for the food line, which is complete with new packaging and labeling by Irving Designs, with help from the McCartney family, including photographer Mary.

Some aspects of the package remain the same, such as the heart motif, personally drawn by Linda. Of course, the delicious food inside the package hasn’t changed either.

lmc-thai-green-curry-hr_resize_500-500-23-23_crop_500-500-23-23_127x127

“The previous packaging was not communicating the benefits of the product or the guideline daily amounts, and had no communications on the front edge of the pack,” Irving creative director and founder Julian Roberts said.

Besides a new look, the food line has also added three new meals: Thai green curry, Balti curry and Moroccan tagine.

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Slice Of Vegan Birthday Cake To (drum roll)

Written by Vegetarian Star on Tuesday, February 24th, 2009 in Birthdays, Business, Tech.

(FILE PHOTO)  Apple CEO Steve Jobs Announces Illness

A big slice of vegan birthday cake goes out to the following vegetarian or vegan celebrities on February 24th.

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Steve Jobs, Champ Bennett Help iPhone Users VegOut

Written by Vegetarian Star on Monday, February 23rd, 2009 in Business, Food & Drink, Restaurants, Tech.

VegOut

VegOut

Navigating your way through a city you’ve never visited is bad enough without having to worry about finding a restaurant that serves good vegetarian grub!

That has changed. iPhone users can now locate veg restaurants with the VegOut application, which pulls restaurant information based on city and state.

The application was created by Brooklyn musician and free-lance software developer Champ Bennett, who personally asked Apple co-founder Steve Jobs, who’s been known to waver from being a vegan to vegetarian to pescetarian, for his opinion on the application. He did get some response from Mr. Jobs.

“I couldn’t think of a better candidate to beta test the app”, Bennett said, according to a press release received via email by the blogger of Vegtalk.

“I wrote to him, and days later he actually wrote back asking when he could try it out! I responded asking for his UUID so I could build him a beta application that he could run on his iPhone. The next day he announced his hiatus from Apple and I never heard back again. Oh, well.”

The idea came to him after having a hard time finding a good place to eat while touring in Europe in mid-2008.

As of today, version 1.1 of the app is on Apple’s AppStore or click on this link to go straight to the application. For now, VegOut will only locate vegetarian and vegan restaurants, but there are plans in the future to add a function allowing users to download recipes.

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Times are tough, and most of you are probably pinching the pocketbook and food is no exception.

Beans, lentils, and pasta are a cheap way for veggies to survive, but have you considered grits? Better yet, grits with Morningstar Farms Veggie Bacon?

Wu-Tang Clan’s RZA has a song with Masta Killa and Allah Real from one of his albums, Birth of a Prince, called “Grits.”

RZA, like other members of  Wu Tang Clan, is a vegetarian and he sings about hard times and cheap eatin’ while mentioning “Morningstar Veggie Bacon go good with the grits.”

Word.

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Patricia Heaton, Daisy Fuentes Use Vegan iZO Cleanze

Written by Vegetarian Star on Thursday, February 19th, 2009 in Actors, Actresses, Business.

Jonas Brothers Launch Party For 77kids

Tim Martin, CEO and founder of iZO Cleanze, has just completed 100 days of juicing in an effort to transform his health.

iZO Cleanze products consist of 100% organic, vegan, raw and gluten-free juices, teas and cleansing elixirs and have helped Martin rid himself of Candida, lower his cholesterol, and drop 20 pounds.

Martin now plans to slowly add vegan foods to his diet, such as soups and salads and eat 80-90% raw.

Many celebrities have reported that iZO Cleanze does it for them as well, such as Patricia Heaton, Daisy Fuentes, Eva LaRue, and Tony Shaloub.

Sheryl Lee, actress in Dirty Sexy Money and Twin Peaks said:

“I did 10 days of the IZO cleanze over the holiday season and it was one of the best Christmas presents that I could have gotten. I took it as an opportunity to go inside and to let go of some things that were no longer working in my life and to open myself up to more health and more space for the good stuff. I feel so much better all around and even though I was a fairly healthy eater before, I am now craving even healthier foods and mostly raw.”

You can follow the iZO Cleanze CEO’s’ juicing journey on his blog.

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Victoria’s Secret PINK Body Gets Vegan, Organic On Us

Written by Vegetarian Star on Thursday, February 19th, 2009 in Business, Cosmetics And Beauty Products.

vspink
Ethical beauty product consumers have long known about specialty brands like Aubrey Organics, that pledge to not use animal ingredients and do not contain dangerous chemicals.

But mainstream companies are catching on that beauty really is more than skin deep-all those toxins in some cosmetics are being absorbed into our systems and some studies show cause all sorts of maladies from skin irritation to cancer.

From the Victoria’s Secret Press Release:

INTRODUCING PINK BODY, a unique line of skin-loving and earth-friendly products created specifically for the pink girl. She spoke. We listened. The result? A more personalized approach to everyday body care using organic and vegan ingredients, powerful natural formulas and eco-friendly packaging.

Victoria’s Secret PINK collection features 100% natural, organic, vegan ingredients such as oatmeal, citrus, mint, coffee beans and soy milk. And absolutely no animal testing. 

Coffee beans? Soy Milk? Sounds delicious, we know, but the products are only meant to be applied externally. Sorry. 

The collection features four categories: Energizing, Nourishing, Soothing, and Essentials for dull, dry, sensitive skin, and everyday needs that any beauty type can use.

While this of course isn’t your $2 tube of lip balm, prices are reasonable, from $8 for lip butter to $15 for energizing body lotion.

Check out the entire collection of Victoria Secret’s PINK Body and shop for the vegan product that suits your skin best.

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UPS: What Can Brown Do For Lobsters? Nothing.

Written by Vegetarian Star on Thursday, February 19th, 2009 in Animal Issues, Business.

UPS Drivers And Union Leaders Protest Excessive Overtime

Not long ago, PETA saved a 120 year old lobster from becoming dinner in a restaurant. The group plans to return it to the sea. However, there have been problems booking his transportation.

The original plan was to ship the lobster from New York to New Hampshire via UPS. However, when the UPS driver arrived to pick up “Craig the Crustacean”, it was revealed the driver could not guarantee a safe ride for him because other boxes could be placed on top of him.

In the words of Stephanie Tanner from Full House, “How rude!”

Imagine living 120 years of life and barely missing the boiling hot water tank, on your way to freedom, only to be squashed by parcels of grandma’s stale cookies and sweaters and underwear mom sent Jack to his college dorm.

Craig’s not going out like that.

“The UPS man wasn’t compassionate at all,” said Ng, owner of the Japanese restaurant at which Craig is currently lodging. “I just thought, there’s no way we can leave him with this guy. We can’t trust him. It’s horrible.”

A volunteer is expected to transport Craig this Friday.

Source: The Brooklyn Paper

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