Vegetarian Star

Radhika Oswal just opened the New York outlet of her string of fast food vegetarian restaurants, Otarian.

The restaurant, which has a location in London, was constructed from recycled materials and lists the environmental impact of each dish on the menu compared to a meat one.

When she wasn’t counting carbons for a future menu item, Radhika took time to speak with Black Book Magazine on several matters, including her favorite foods and why a vegetarian fast food restaurant works.

On fast food v.s. fine dining:
We wanted to reach the masses. Vegetarian food is really misunderstood at the moment. I didn’t think people would be willing to sit for hours in a place to eat vegetarian food when they could spend $14 in 10 minutes. It’s just simple logic, really.

Favorite vegetarian dishes:
I like the Tex Mex Burger. I love the Biryani. I love the flatbread. I am Indian by culture, so, I love the spicy foods.

Typical mistakes that vegetarians make in their dietary choices:
Vegetarians who have been vegetarians for long don’t make many mistakes. I think it’s people who are trying to eat more vegetarian food make the mistake of not knowing the correct nutritional requirements around the carbs or not knowing the daily servings of vegetables and fruits. Balancing, especially things like vitamin D and B, in your diet are important.

For the entire interview, visit Black Book magazine.

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Bryan Adams says being sexy is the most important aspect of animal activism.

“Being sexy helps when you’re trying to do anything!” the Canadian rocker told Metro News. “Seriously, that is all PR nonsense,” Adams said of the famous annual PETA lists. “What’s important is getting people involved in helping the cause, so if that is what it takes, fine.”

His good lucks may or may not have helped him in numerous campaigns, including Japanese whale hunting and asking KFC to slaughter chickens in an approve more humane way.

But when it came to distributing postcards at his concerts that urged countries to create a sanctuary for Southern Antarctic Whales, a pretty face only went so far.

“We distributed postcards at my concerts in order to persuade countries supporting the whaling industry to vote yes to the sanctuary. We succeeded and had lots of fun doing it. But in one case, the government of a small Polynesian island wrote back pleading with us not to send anymore postcards, because they couldn’t handle the volume.”

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Disney Garden, a Disney brand of fruits and vegetables, has reported a 300% growth in Canada last year and competitors like Nickelodeon and Discovery Kids are hoping to get in on the market and promote their cartoon carrots to children.

The brand features fruits and vegetables with Disney characters on the packaging.

Bonus points: Disney Garden has organic produce!

“When you have Ronald McDonald, who is very recognizable, on the fast-food side, and you have the Disney characters on the side of fruits and vegetables, it seems to even the playing field,” says Debi Andrus, assistant professor of marketing at the University of Calgary’s Haskayne School of Business, according to the Star Phoenix.

“What we’re trying to do is make fresh produce more fun, and as appealing to children as sweets might be,” says Michael Caito, CEO of Imagination Farms.

Not everyone wants Mickey Mouse promoting cucumbers, though.

“I am not about marketing to children. It sickens me,” says Erica Ehm, a Toronto-based mother of two. “But having said that, I don’t think putting carrots in a Cinderella package is going to damage the child. And if it somehow leads them to liking fruits and vegetables, that’s OK with me.”

Unless you’re kid never sees a television, a billboard on the street or talks to another child at school, there’s no way to hide the marketing tactics employed to suck them into the sugary cereal aisle.

If they’re going to be brainwashed, it might as well be about Tigger’s organic pears.

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Paula Deen was on Jimmy Kimmel last night demonstrating how to cook fried chicken.

A chicken that wasn’t her friend.

You see, Paula is an activist of some sort.

She has pet chickens that she calls “rescue chickens,” formerly sentinel chickens used to monitor diseases transmitted by mosquitoes.

She would never eat her pet chickens and said she loves opening her home to animals.

“I love anything with heartbeat to come into my house y’all,” Paula said while cooking the dead chicken.

“Okay. And now we’re going to fry something with a hearbeat,” Kimmel said.

“I don’t know them, and I don’t have a relationship with them. I’ve never scratched their ears,” Paula said in regards to the dead chickens.

Pet chickens= no food. Chickens you haven’t formerly introduced yourself to and scratched ears= fried chicken.

Sounds like Paula has a serious case of moral schizophrenia.

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Martha Stewart loves us!

She’s featuring almost 100 vegetarian recipes on her website to celebrate Meatless Mondays during Earth Week.

There are two slideshows.

Fifty fast meatless main dishes give instructions for cooking up creative dishes like Lighter Eggplant Parmesan, Sesame Noodles and West Coast Grilled Vegetable Pizza.

The 45 meatless comfort food recipes offer meat free ways to create old time favorites like chili using vegetarian black beans and tacos with portabello mushrooms and zucchini.

Martha, who’s Sirius XM radio  host daughter Alexis, is vegetarian, has been regularly featuring vegetarian friendly segments, from her meatless Thanksgiving ideas to celebrating National Soy Month.

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A big slice of vegan birthday cake goes out to the following vegetarian or vegan celebrities.

• Peter Frampton (60)

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Alicia Silverstone and Olivia Wilde are two vegan sisters on the screen in the upcoming political satire film Butter, where an inexperienced butter carver upsets the older projected winner.

Alicia plays the adoptive mother of the young inexperienced carver, while Olivia is the stripper meant to distract the champ with her…dairy delights.

Between the two vegan Butter stars, who would you rather…

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Josie Maran has her own line of cosmetics that are sourced from natural ingredients and are not tested on animals.

Maran was the face of Maybeline for a decade and soon realized she was more than just a pretty face for the cosmetic industry–she was an entrepreneur as well.

Launched in 2006, the products she prides on being free of toxic ingredients such as parabens and petrochemicals are being demanded by celebrity make up artists that do work for stars like Megan Fox.

The model who tries to eat organic and vegetarian as much as possible made a list of things never to put in her eyeliner, lipstick and blush and stuck with it.

“I have a no-no list and I aim to make my products as natural and organic as possible,” Maran told The Daily Green. “Everything has to be nontoxic. We have no parabens, no petrochemicals. We’re always reformulating. My goal is to make products nontoxic and healthy. You have to be realistic about getting high performing makeup. There are chemicals that aren’t toxic. We’ve put them together in a new way that’s not toxic. You have to ask a a lot of questions of the lab. And we’re doing as much research into the ingredients as possible and reformulating when things aren’t as good as they could be.”

Maran says when it comes to ingredients, less is more.

If you’re spending your entire lunch hour reading the bottle at the drug store, you should probably leave it on the shelf.

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