Vegetarian Star

Disney Garden, a Disney brand of fruits and vegetables, has reported a 300% growth in Canada last year and competitors like Nickelodeon and Discovery Kids are hoping to get in on the market and promote their cartoon carrots to children.

The brand features fruits and vegetables with Disney characters on the packaging.

Bonus points: Disney Garden has organic produce!

“When you have Ronald McDonald, who is very recognizable, on the fast-food side, and you have the Disney characters on the side of fruits and vegetables, it seems to even the playing field,” says Debi Andrus, assistant professor of marketing at the University of Calgary’s Haskayne School of Business, according to the Star Phoenix.

“What we’re trying to do is make fresh produce more fun, and as appealing to children as sweets might be,” says Michael Caito, CEO of Imagination Farms.

Not everyone wants Mickey Mouse promoting cucumbers, though.

“I am not about marketing to children. It sickens me,” says Erica Ehm, a Toronto-based mother of two. “But having said that, I don’t think putting carrots in a Cinderella package is going to damage the child. And if it somehow leads them to liking fruits and vegetables, that’s OK with me.”

Unless you’re kid never sees a television, a billboard on the street or talks to another child at school, there’s no way to hide the marketing tactics employed to suck them into the sugary cereal aisle.

If they’re going to be brainwashed, it might as well be about Tigger’s organic pears.

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