Vegetarian Star

Paul McCartney is a longtime vegetarian.

He plays an important role in the decisions made by Linda McCartney Foods, the company created by late wife Linda that manufactures ready-made, vegetarian frozen foods.

He heads the Meat-Free Monday campaign, an initiative in the UK that encourages eating less meat to preserve the environment.

But there was a time when he thought vegetarians were “wimps.”

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Paul McCartney and Elvis Costello have collaborated in a new YouTube clip that is part of a series of advertisements to promote a new line of meat-free dishes in the Linda McCartney food brand.

Costello, a vegetarian since the early ’80s, said, “Linda always talked well and made it seem that you wouldn’t be joining a secret weird society by being vegetarian.”

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After several months of reviewing recipes, it was down to three finalists in the competition to choose one tasty, original vegetarian dish to be included in the Linda McCartney Foods frozen entree  line.

Those three finalists starred in their own commercials that were aired during ITV1’s This Morning Show, cooking their dishes and asking viewers to vote for them.

In the end, between Kate Ford’s hearty mushroom, ale and puy lentil pie, Susan Edward’s butternut squash and spinach lasagne and Robert Stordy’s vegetarian moussaka, only one was chosen to be included in the food line.

Watch Paul McCartney himself announce the winning dish, which will hit the stores in August, below.

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Months ago, Linda McCartney Foods launched a contest to find someone to create an award-winning vegetarian dish to be added to the company’s line of vegetarian foods. Three finalists have now been selected.

During the week of April 4-7, 2-minute commercials will be aired on ITV1’s This Morning showing the contestants making their dishes and asking viewers to vote online for their favorite. The winner will be announced on April 11 and have their dish added to the line.

So who are the three gastronomic geniuses from the UK seeking to pleasure your taste buds?

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Linda McCartney Foods, the vegetarian line of foods created by the late wife of Paul McCartney that is owned by Hain Celestial Group, is returning to television advertising for the first time in 15 years, in a quest to find the UK’s best vegetarian cook.

A new campaign created by Feel Agency, with media planning and buying by Total Media, kicks off on Monday in a contest where the winning recipe will become part of the Linda McCartney line.

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Paul McCartney and his photographer, cookbook author daughter Mary paid a visit to the Linda McCartney Foods factory where frozen vegetarian entrees like pizza, cannelloni, lasagna, spicy bean and sausage casserole and veggie burgers are manufactured.

The purpose of the visit was to sample some of the new vegetarian options, including a new veggie burger, Linda McCartney Mozzarella Quarter Pounder Burger, that will launch later this month.

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The Hard Rock Calling Festival in Hyde Park in London is set for June 25-27, with big acts lined up like Pearl Jam, Ben Harper and Paul McCartney.

One of the first waitresses for the first Hard Rock Cafe in London will be happy to see McCartney in person again.

Rita Gulligan, who now does extensive PR work for the company, revealed to The Daily Star that the catering staff for the festival will be doing a special vegetarian meal for him and that veggie burgers from the Linda McCartney vegetarian food line were first launched at the Hard Rock Cafe, adding “they were top sellers.”

Although the menus at Hard Rock Cafes nationwide may vary, many offer a veggie burger topped with items like zucchini, squash and salsa.

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TV Squad asked what comedian Carol Leifer was doing on a reality TV show about serious business, Celebrity Apprentice.

“Doesn’t she seem like the type of person who would dump on reality shows (especially celebrity reality shows) rather than be on one?” said writer Bob Sassone.

Hopefully, the recently turned vegan funny woman won’t attempt to make DNA mutating Agent Orange chicken like Herschel Walker did.

When given the task of creating frozen meals for a large company, Walker chose to take charge, even though he was a vegetarian.

Despite so many successful veggie companies like BabyCakes and Linda McCartney foods, Herschel couldn’t see a group of suited carnivores enjoying a plant based meal.

Do you even have to be told he was fired?

If Carol is given the same challenge, she’ll surely opt for entrees everyone can enjoy.

The Celebrity Apprentice season premier airs March 14th on NBC.

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