Vegetarian Star

After several months of reviewing recipes, it was down to three finalists in the competition to choose one tasty, original vegetarian dish to be included in the Linda McCartney Foods frozen entree  line.

Those three finalists starred in their own commercials that were aired during ITV1′s This Morning Show, cooking their dishes and asking viewers to vote for them.

In the end, between Kate Ford’s hearty mushroom, ale and puy lentil pie, Susan Edward’s butternut squash and spinach lasagne and Robert Stordy’s vegetarian moussaka, only one was chosen to be included in the food line.

Watch Paul McCartney himself announce the winning dish, which will hit the stores in August, below.

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Months ago, Linda McCartney Foods launched a contest to find someone to create an award-winning vegetarian dish to be added to the company’s line of vegetarian foods. Three finalists have now been selected.

During the week of April 4-7, 2-minute commercials will be aired on ITV1′s This Morning showing the contestants making their dishes and asking viewers to vote online for their favorite. The winner will be announced on April 11 and have their dish added to the line.

So who are the three gastronomic geniuses from the UK seeking to pleasure your taste buds?

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Linda McCartney Foods, the vegetarian line of foods created by the late wife of Paul McCartney that is owned by Hain Celestial Group, is returning to television advertising for the first time in 15 years, in a quest to find the UK’s best vegetarian cook.

A new campaign created by Feel Agency, with media planning and buying by Total Media, kicks off on Monday in a contest where the winning recipe will become part of the Linda McCartney line.

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Paul McCartney and his photographer, cookbook author daughter Mary paid a visit to the Linda McCartney Foods factory where frozen vegetarian entrees like pizza, cannelloni, lasagna, spicy bean and sausage casserole and veggie burgers are manufactured.

The purpose of the visit was to sample some of the new vegetarian options, including a new veggie burger, Linda McCartney Mozzarella Quarter Pounder Burger, that will launch later this month.

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The Hard Rock Calling Festival in Hyde Park in London is set for June 25-27, with big acts lined up like Pearl Jam, Ben Harper and Paul McCartney.

One of the first waitresses for the first Hard Rock Cafe in London will be happy to see McCartney in person again.

Rita Gulligan, who now does extensive PR work for the company, revealed to The Daily Star that the catering staff for the festival will be doing a special vegetarian meal for him and that veggie burgers from the Linda McCartney vegetarian food line were first launched at the Hard Rock Cafe, adding “they were top sellers.”

Although the menus at Hard Rock Cafes nationwide may vary, many offer a veggie burger topped with items like zucchini, squash and salsa.

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TV Squad asked what comedian Carol Leifer was doing on a reality TV show about serious business, Celebrity Apprentice.

“Doesn’t she seem like the type of person who would dump on reality shows (especially celebrity reality shows) rather than be on one?” said writer Bob Sassone.

Hopefully, the recently turned vegan funny woman won’t attempt to make DNA mutating Agent Orange chicken like Herschel Walker did.

When given the task of creating frozen meals for a large company, Walker chose to take charge, even though he was a vegetarian.

Despite so many successful veggie companies like BabyCakes and Linda McCartney foods, Herschel couldn’t see a group of suited carnivores enjoying a plant based meal.

Do you even have to be told he was fired?

If Carol is given the same challenge, she’ll surely opt for entrees everyone can enjoy.

The Celebrity Apprentice season premier airs March 14th on NBC.

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Any entrepreneur or developer knows getting a successful product out is more than just putting in eight hours a day.

There are often late nights, weekends, and pounds of bacon to shove down your throat regularly.

Neil Gillis, former managing director of Linda McCartney foods, has told the UK Guardian just how dedicated Paul McCartney was to improving the vegetarian food range of his late wife.

“He took over after Linda died and it was very helpful, he was very interested in the products, like when we developed vegetarian bacon – he ate it for breakfast everyday so was keen to get it right.”

Now veggie bacon is delish and all, but everyday for breakfast? That’s dedication!

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