Months ago, Linda McCartney Foods launched a contest to find someone to create an award-winning vegetarian dish to be added to the company’s line of vegetarian foods. Three finalists have now been selected.
During the week of April 4-7, 2-minute commercials will be aired on ITV1’s This Morning showing the contestants making their dishes and asking viewers to vote online for their favorite. The winner will be announced on April 11 and have their dish added to the line.
So who are the three gastronomic geniuses from the UK seeking to pleasure your taste buds?
Kate Ford from Hertfordshire created a hearty mushroom, ale and puy lentil pie. Susan Edwards from Shropshire has a butternut squash and spinach lasagne and Robert Stordy of Derbyshire has made a vegetarian moussaka.
Both vegetarians and non-vegetarians were involved with the taste test that narrowed down the competition to three. Aldo Zilli, Green & Blacks co-founder Josephine Fairley, Celebrity MasterChef’s 2008 winner 2008 Liz McClarnon, Alex Connell of the Vegetarian Society’s Cordon Vert School and Alison Atkin of Sainsbury’s all made up the panel chosen by the McCartney family.
The success of the McCartney family Meat-Free Monday campaign in the UK inspired the family to launch the contest.
“Meat-free eating isn’t just for vegetarians, it’s for anyone looking to lead a healthier and more environmentally responsible way of living,” Paul McCartney said. “Linda was always passionate about creating home-cooked meals, so I have been delighted with the enthusiasm and support we have had from our competition – it’s even inspired me to try some new recipes!”
The winner’s dish will hit the shelves in August.
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