Linda McCartney Foods Looking For Best Home-Cooked Vegetarian Dish
Written by Vegetarian Star on November 9th, 2010 in Business, Food & Drink.
Linda McCartney Foods, the vegetarian line of foods created by the late wife of Paul McCartney that is owned by Hain Celestial Group, is returning to television advertising for the first time in 15 years, in a quest to find the UK’s best vegetarian cook.
A new campaign created by Feel Agency, with media planning and buying by Total Media, kicks off on Monday in a contest where the winning recipe will become part of the Linda McCartney line.
Each ad will feature one of the three finalists and will air on the This Morning show on ITV during the spring for an entire week where no other ads will be shown during the program.
The winner will be decided by viewers and announced by April, the winning entree in the stores by September.
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November 9th, 2010 at 4:02 pm
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