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Sodexo Expands Meatless Mondays

Written by Vegetarian Star on Thursday, April 21st, 2011 in Business, Flexitarian, Food & Drink, Recipes.

After a successful launch of its Meatless Monday initiative in almost 1,000 hospitals, Sodexo, one of the U.S.’s largest corporate suppliers of food services, is expanding the program to 2,000 more clients, including Toyota, Northern Trust Bank and the U.S. Department of the Interior.

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“I want to show people that by eating a vegan confection, you’re directly saving the lives of cows, chickens and thereby the environment and habitats of thousands of other exotic species. There’s nothing appetizing about the suffering of 10 billion animals a year, and my treats can satisfy both the palate and the conscience.”

Danielle Konya, founder and owner of vegan bakery Vegan Treats, who will be featured in a series on Animal Planet about her vegan lifestyle.

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Celebrities Get Vegan Queso For Earth Day

Written by Vegetarian Star on Thursday, April 21st, 2011 in Environment-Eco-Green, Food & Drink.

Several vegan celebrities are having the pleasuring of receiving complimentary samples of what it called the world’s first vegan queso.

In honor of Earth Day, Food for Lovers, producers of the World’s First Vegan Queso, has been selected by celebrity gifting company, Distinctive Assets, to distribute the vegan cheesy substitute to celebrities like Ellen DeGeneres and Alicia Silverstone this week.

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Sure, Justin Bieber has some eco-friendly nail polishes to his name, but if he wants to stay ahead in the barely pubescent, teen idol category, he’s going to have to at least produce some organic granola.

Teen star Cody Simpson has launched his own brand of cereal containing less sugar than traditional kids’ cereals and made with natural and organic ingredients, Cody Crunch.

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Chipotle Founder Steve Ells Is A Meat Reducer

Written by Vegetarian Star on Thursday, April 21st, 2011 in Business, Flexitarian, Food & Drink, Restaurants.

Those who weren’t familiar with Steve Ells before tuning in to America’s Next Great Restaurant were probably at least familiar with his Mexican restaurant chain, Chipotle.

Ells is trying to make Chipotle as sustainable as possible, sourcing local ingredients and aiming for organic when available.

Ells, a meat eater, is concerned with the destruction large scale farms have done in terms of both environmental impact and animal cruelty. That’s why not only is he sourcing Chipotle’s pork from a network of smaller farmers who pledge to treat animals better and do not use hormones or antibiotics, he’s also working to lessen the amount of meat he eats.

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Jamie Oliver Talks Importance Of Organic And Local With Maria Rodale

Written by Vegetarian Star on Thursday, April 21st, 2011 in Chefs, Children, Food & Drink.

Unlike the Los Angeles Unified School District, not everyone is so secretive about their kitchen when it comes to letting Jamie Oliver snoop around.

Maria Rodale, CEO and Chairman of American publisher Rodale Inc., had a discussion with Oliver about the importance of organic and local food and children’s nutrition for her column, “Maria’s Farm Country Kitchen.”

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A few weeks ago, we featured a catchy little song about vegan protein by Jonathan Mann, the guy who’s gained national attention for writing a song every day since 2009. Best of all, he gets PAID to do it, and his written jingles for the likes of people like Steve Jobs.

When he doesn’t have his hand in the vegan cookie jar, Mann is either writing, singing or uploading his creations to YouTube and his site, Songatron.com. Vegetarian Star was lucky enough to catch him when was wasn’t doing either! Here’s the exclusive interview.

Why did you decide to start writing a new song daily?
It started in 2009. I got a flyer for Fun-A-Day, which is a project where folks are invited to make one piece of art for everyday in the month of January. I decided to keep going because it’s been a great exercise for revealing the “good” songs that are inside of me, and it’s also been a nice, media friendly calling card. Also, I really enjoy the back and forth with my YouTube based audience.

A little technical question: RockCookieBottom.com and songatron.com have pretty much the same content. Can you explain more behind the two website names?
Rock Cookie Bottom was a tumblr blog that I had had just laying around for a while, and when I started Song-A-Day, I used it to post all the videos. It had a bunch of things lacking, however, so eventually I got songatron up and running. Which is better, but still lacks, I think!

I read you named the first site “rockcookiebottom” because you have a love for baking cookies. I’m assuming these are vegan cookies. Tells us your favorite vegan cookies to bake and eat.
Do. Bake. Too. Many. Cookies. Ivory said something like, “You’re going to reach the rock cookie bottom of your cookie making!” in reference to how often I make them. It’s a very emotion based thing for me, cookies are tied to being a kid and baking with my mom. I mostly go off of Colleen’s [Colleen Patrick-Goudreau] recipe in “The Joy of Vegan Baking”, though I’ve tried a bunch of others and have been known to…ahem…experiment.

Obviously, we really love the vegan song you sing with your girlfriend Ivory King, “Vegan Myths Debunked.” What was your motivation for writing this?
You know, I think it just kind of happened. We always get asked all these questions, so it seemed natural to turn them into a song.

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Russell Brand used to be known as a drug using, sex-crazed star going in and out of rehab more often than some stars switch from vegetarian to vegan and back again.

Much has changed now, but that doesn’t stop producers from casting him in roles similar to his former self, such as in Forgetting Sarah Marshall and Get Him to the Greek.  Brand is currently portraying yet another playboy in a remake of Arthur, the story of a drunk with no ambition in life who has a chance to inherit a large sum of money by marrying one particular woman.

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