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Erin Author Photo Book Copy

Erin McKenna. Photo Credit: Clarke Tolton

Although Erin McKenna may run the very popular and successful BabyCakes Bakeries in New York and California, home to the vegan, gluten-free and mostly sugar free desserts, she didn’t always have the vegan dough to put out for buying all the ingredients when experimenting in the kitchen.

According to a recent story in LA Weekly, McKenna worked three jobs as a waitress, had no credit and no money to put down to purchase products while she formulating her recipes for the restaurant.

So if anyone is ever upset that a spelt or gluten free Red Velvet Cupcake costs $4.25, it’s not like she’s not feeling your pain.

The baker who’s treats were voted best by New York Magazine said, “People get upset because they think it’s really expensive,” adding that prices will come down once more people get on the healthy eating bandwagon.

Yes, we are all looking forward to the day when dairy-free, gluten-free muffins can be bought for $2 from the vending machine just like the ones that guy name Otis makes.

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We’ve already learned some of what Alicia Silverstone eats while in New York.

Now, vegan girl has gone all out and listed all her favorite restaurants on her new blog, TheKindLife.com.

Stogo, Candle 79 and Angelica Kitchen are just a few on the list.

Here’s a video of Alicia getting ready to grub at her one of her favorite dessert spots-BabyCakes Bakery.

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Bootleg Erin McKenna’s Baby Cakes Frosting Shots

Written by Vegetarian Star on Monday, April 20th, 2009 in Authors, Business, Food & Drink, Restaurants.

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Erin McKenna whips up delicious vegan, gluten-free, and sugar free cupcakes and other baked goodies at her Baby Cakes bakery in New York city. Her establishment has been praised by several celebrities, including Lake Bell, Natalie Portman, Pamela Anderson, and Zoey Deschanel

Apparently the cupcakes aren’t the only reason the customers come in as the frosting is like tequila at happy hour.

According to a recent interview with the Telegraph, “The frosting is so addictive that it has developed a fan base all of its own. Some people just come in for a $1.50 frosting shot that they can knock back like a tequila or a 12oz take-out tub to devour at home.”

What exactly is this inebriating frosting made of?

“Soy milk, soy powder, coconut flour, coconut oil and agave, this is naturally coloured (with a dash of turmeric to make yellow, blueberry juice to make purple, raspberry or beetroot to make pink, and chlorophyll to make green.”

Erin’s cookbook is scheduled to debut next month so you can bootleg your own vegan frosting shots.

Read the interview with Erin at the Telegraph.co.uk.

via Telegraph.co.uk via Gothamist.com

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Matt & Nat Handbag Tops W Mag’s Top Vegan Accessories

Written by Vegetarian Star on Saturday, April 4th, 2009 in Business, Fashion.

W Magazine

W Magazine

The vegan “must have” item list is here!

W Magazine has compiled a slideshow of accessories every vegan and animal lover should check off on their next shopping trip.

The Matt & Nat handbags like the one shown here are a favorite of Ellen DeGeneres and that darn veggie diva Jorja Fox even has several bags named after her!

Besides the handbag, there’s a vegan shoe by Elizabeth Olsen and Vivienne Westwood shoes made from sustainable plastic.

Our favorite guilty vegan accessory: Erin McKenna’s vegan sweets cookbook, containing many recipes used in her New York vegan bakery, Baby Cakes. 

Uh-oh, did someone say vegan sweets? Dr. Ian Smith…help!

Visit wmagazine.com to view the entire slideshow of must have vegan accessories.

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