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Rip Esselstyn “The Engine 2 Diet” Author Inspires The Hegans

Written by Vegetarian Star on Wednesday, April 7th, 2010 in Authors, Food & Drink, Pop Culture, Videos.


Not long ago, Boston.com featured an article on men who eschew the stereotype that meat equals masculinity and opt for a vegan diet and lifestyle.

“Hegans” are what these male vegans are called and the name will probably stick in the media like metrosexual did a few years ago.

One of the more famous hegans described is author of The Engine 2 Diet, Rip Essestyn, a firefighter out of Austin, Texas.

“He helped the men in his department lower their cholesterol in 28 days by shunning animal protein and then turned his efforts into the best-selling “The Engine 2 Diet’’ (Wellness Central). Though not billed as a vegan diet per se, Esselstyn’s “plant-strong’’ lifestyle helps lower cholesterol by going meat-, egg-, and dairy-free, he says. “Sure there is a stigma attached to it, that it’s for yuppie, tree-hugging, emaciated weaklings,’’ he says. “That is far from the truth. I like to say that real men eat plants.’’”

The clip above shows Esselstyn demonstrating how to be manly.

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“Skinny Bitch In The Kitch”–Five Best Cookbooks Of The Decade

Written by Vegetarian Star on Friday, January 15th, 2010 in Books, Food & Drink.

Skinny Bitch In the Kitch

Skinny Bitch In the Kitch

The Physicians Committee For Responsible Medicine has named Rory Freedman and Kim Barnouin‘s Skinny Bitch In The Kitch one of five best cookbooks of the decade.

From a press release:

“Skinny Bitch in the Kitch provides healthy vegan recipes that actually taste good, from Bitchtastic Brownies to dairy-less Fettuccini Alfredo.”

It’s those Bitchtastic Brownies that made Bitch in the Kitch a New York Times Bestseller.

As expected Alicia Silverstone‘s The Kind Diet made the cut, as well as The Conscious Cook by Tal Ronnen, The Engine 2 Diet by Rip Esselstyn and Cooking the Whole Foods Way by Christina Pirello.

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Dennis Kucinich To Recognize Vegan Earth Day In Congress

Written by Vegetarian Star on Wednesday, June 17th, 2009 in Environment-Eco-Green, Politicians.

24th Annual Rock And Roll Hall Of Fame Induction Ceremony - Arrivals

Dennis Kucinich is about to get congressional vegan style!

Vegan Earth Day is approaching on June 21st, and the vegan representative of Ohio plans to deliver a statement about it to the floor of Congress. The event will be televised by C-Span and documented permanently in the Congressional Record.

All eyes will be on you Dennis and it’s recorded forever. But no pressure or anything.

According to a statement made by Kucinich’s Press Secretary Nathan White to Bob Linden of the radio program, Go Vegan With Bob Linden, Kucinich is “crafting a proclamation in support of VEGAN EARTH DAY and its goal of increased global awareness of environmental, health, economic, and other benefits of adopting the vegan lifestyle.”

This year’s Vegan Earth Day celebration in California will feature firefighter Rip Esselstyn, author of the Engine 2-Diet, as well as his father, Dr. Caldwell Esselstyn, who inspired Rip to go veg.

For more information on Vegan Earth Day, visit VeganEarthDay.org.

via ourbelovedearth

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Engine 2 Diet’s Rip Esselstyn: Real Men Eat Plants, Boys Eat Meat

Written by Vegetarian Star on Monday, May 18th, 2009 in Authors, Videos.

Nice little video of Rip Esselstyn, author of the Engine 2 Diet discussing how the firefighters of Austin, Texas’ Fire Engine Company #2 eat vegan during work shifts.

Rip encouraged the guys at Engine 2 to go veg after some were having medical problems like high cholesterol. According to the video, a study showed heart disease kills more firefighters than fire itself. 

Esselstyn’s book, which helped Newsweek’s David Noonan go vegan and lose weight, was written after he was inspired to go veg from his father’s research. His father, Dr. Caldwell Essestyn says, “Having the USDA design your food pyramid is like having Al Capone do your taxes.”

Esselstyn’s entire family eats vegan and it looks like the family favorite food is kale (Watch aunt Esselstyn rip the leaves off that plant, yo)

Best quote of the day starts at the beginning of the video when Rip says, “Real men eat plants and boys meat meat.”

Rip thinks in the next five years eating meat will be such a social disgrace, taking your tenderloin away from the picnic gathering will be equal to asking a smoker not to smoke inside.

While he may be a little overly optimistic, with more people choosing to at least flex or reduce some meats in their diet, Rip’s definitely onto some future trend.

via vegansoapbox.com

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