Vegetarian Star

Jessica Seinfeld became an even more famous wife of Jerry Seinfeld after publishing a cookbook, Deceptively Delicious, that offered tips for incorporating vegetables into kids’ meals. While the title made it sound as if Seinfeld wanted parents to trick kids into eating something unknown, she clarified with Parent Dish that was never the intention. It was more about enhanced vegetable marketing.

“There is never a moment when my kids don’t know how important vegetables are. I add purees like I would add milk or sugar. I don’t think of them as anything scandalous or deceptive. I think what’s really deceptive is how food companies market their food as good for people when it’s not. That’s the deception going on in the food world, not making your family’s food better for them. That’s not something I feel bad about.”

This fancying up of vegetables and other healthy foods and placing them in different locations is similar to what one high school in New York did to increase sales of wholesome foods and decrease consumption of sugared milk, desserts and other less desirable items.

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Paula Deen is working on her own line of produce. Amazingly, from current reports, the line doesn’t include vegetables wrapped in bacon, dipped in butter and doubled fried.

According to the Richmond Times-Dispatch, Deen is working with both farmers and food producers and hopes to have the brand out next year and describes it as a “dream solution for young mothers” because of the quality of the food.

The southern food celebrity chef is using her 4-year old grandson Jack as the guinea pig, and Deen says he is fanatical about the broccoli.

If you won’t eat her broccoli, maybe at least the family cat will.

Photo: PR Photos

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Actress Amanda Holden probably can’t identify with the latest findings that Americans aren’t getting enough vegetables and fruit consumption is lower than before and not just because she’s British.

“This is going to make me sound like Martha Stewart, but I always start the day with a fresh fruit smoothie,” The Daily Mail reports Holden as saying. “I eat stacks of vegetables because I’ve been a vegetarian since I was 13.”

For the produce consumption challenged (which sometimes includes vegetarians), deliberately eating at least 3 servings of vegetables a day may take a little creative work. Treehugger suggests digging up old enemies from childhood and retrying those vegetables to see if your adult palate is more welcoming.

For the highly motivated, there are 19 ways to get 9 servings a day. Here are a few of the suggestions.

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Jose Andres is not a breast man.

In fact, given the choice between a good chicken bosom and pineapple, he’d choose the fruit.

Anderson Cooper recently profiled Andres on 60 Minutes, where Andres revealed vegetables turn him on and meat is boring.

After all the erotic food talk, Cooper admitted even he was getting turned on.

“Come on, think about it for a second, okay?” Andres said. “Let’s compare a chicken breast, the best chicken breast from the best farm with a beautiful pineapple. Cut the pineapple, already the aromas are inundating the entire kitchen. Acidity. Sour after notes, touches of passion fruit.”

“Well, meat to me, it’s slightly boring. Hold on, I love meat too but only once in a while. You get a piece of meat and you put it in your mouth, you chew, the first five seconds, all the juices flow around your mouth, they’re gone, and then you are 20 more seconds chewing something that is tasteless at this point. Something like this doesn’t happen with a pineapple, an asparagus, or a green pea.”

Andres owns eight restaurants in the United States and is known for his exploration of molecular gastronomy, the physical and chemicals experiences that occur during cooking.

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Mario Batali says the next big “it” trend in food will be vegetables.

The chef who was previously known for his meats and grease has lightened both his physical load and recipe collection, with his latest cookbook, Molto Gusto, featuring more vegetarian meals he now is more likely to incorporate into his diet after losing 35-40 pounds.

Besides making vegetables the focus of the meal, Batali says people will be eating with principles.

“I think the next big thing in people’s mind is actually eating with a point of view, eating with an ideology,” Batali told Seattle Times. “It is all the things that we should be thinking about but we never had to because we are in the richest country in the world of all time. Now thinking maybe about spending a bit more for an heirloom varietal. Or a specific type of grown thing [that is] completely fertilizer-free.”

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“I’m always looking for ways to get my kids to eat greens. They’ll eat one baby carrot and then say, “I’m done!” My kids are definitely picky—I think most kids are, so I’m a big fan of sneaking veggies into their diets. I’m fine with them dipping their greens in ranch dressing or even ice cream. Whatever it takes!”

—Jennie Garth, to Time Out, on ways to get her kids to eat vegetables, including dipping them in ice cream.
That’s a new one. There’s a restaurant in New York City that compares food that grows from the ground as Dirt Candy, but this is extreme.

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Michelle Obama‘s White House garden is expanding!

The garden will be enlarged from 1,100 to 1,500 square feet to accommodate four additional vegetables of bok choy, white cauliflower, artichokes and mustard greens.

Once again, Mrs. Obama invited local school children to help plant this year’s seeds.

According to Treehugger, last year the garden yielded 1,000 pounds of food that was eaten by White House Staff and at State dinners or donated to local homeless shelters.

Another accomplishment for the garden last year was employing the use of “hoop houses,” protective structures placed over the plants to protect them from the winter’s freeze, allowing 50 pounds of food to be harvested during the winter.

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As previously reported, Jennie Garth has become involved with Veggie Central, in an effort to help parents get their children to eat more vegetables.

Garth said she was surprised to learn that so many kids’ idea of fruit is a fruit rollup and that vegetables are often scarce on the plate.

“I was shocked to find out how many kids are not provided with fruits and vegetables every day, which is why I was happy to be a part of this campaign.”

Besides growing her own produce at home, Garth also employs techniques to sneak vegetables into meals, something she learned from Missy Chase Lapine‘s book, The Sneaky Chef, according to Celebrity Baby Scoop.

“We have our own garden and have a great appreciation for fresh vegetables at our house, but I have been known to use The Sneaky Chef cookbook now and then.”

Garth said that is she could do some things about parenting over again, she would only provide her children with organic foods and wishes she’d never introduce her daughter Fiona to sugar.

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