Vegetarian Star

A recent USA Today article lists appealing to those who flex eat as a top marketing trend in 2011.

Under a heading titled, “Flexitarians R Us,” the online component to the newspaper states that 47% of consumers are trying to reduce their meat intake and explains who the most flexible people are.

According to Cathy Schneck, vice president of marketing at Kellogg Frozen Foods, which produces MorningStar Farms vegetarian frozen foods, it’s women in their mid-forties.

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Leilani Munter. Credit: Alan Moore

Leilani Munter explained to the Huffington Post how she fuels up during race time on the track and on the road.

“Carbs are key. I like a hearty pasta with a meat-substitute. Say a Quorn “chicken” breast cut up and sauteed over pasta, lots of veggies from my garden. I eat a lot of high-protein meat-substitutes. MorningStar Farms has great products. It’s SO tasty.”

“I stock up at the grocery store — fresh produce and meat substitutes — and my garden beforehand. The rest of the team might have hotdogs in the garage, I’ll fire up my Tofurky dogs.”

It’s been said that if humans consume plants from the ground that animals raised for food eat, we’d save a lot of energy, land and feed more people. An article at Food Navigator suggests that eating the plant can also directly give you to the taste of meat–as long as there are a few adjustments made in the laboratory.

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Cat Cora will soon unveil her line of eco-friendly and healthier collection of pots, pans and skillets.

The Iron Chef competitor who’s promoted Morningstar Farms veggie products and says she’ll often cook vegetarian for her family has revealed the set will be made from bamboo and other non-toxic materials.

“Every chef wants her own line!” she told WebMD. “It’s a new business venture. My line is different because it uses a lot of acacia wood — a renewable product that’s like bamboo. It’s eco-friendly, doesn’t expand and holds up better when washed and used. I’m also doing utensils with acacia wood and stainless steel together, which I haven’t seen been done before.”

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Stupid For Movies is a weekly web streamed version of Ebert and Roeper reviews, with LA film critics Mark Keizer and Wade Major giving the lowdown on films in the theatres and DVDs to either “buy,” “rent,” or “burn.”

The Stupid for Movies guys enjoy food on the show, and when creator Mike Rotman is expected to eat, there’s always going to be something meatless to review.

“We have a different food each week,” explained Rotman to Tubefilter. “Jaime (Fox, head writer on Kevin Pollak’s Chat Show) brought pizza this week. I’ve made chili, we’ve done pasta. I’m vegetarian, so we stay vegetarian.”

Rotman revealed the secret to keeping his chili veggie is with Morningstar Farms Veggie Crumbles.

What’s your opinion on the substitute for ground beef?

Thumbs up or thumbs down?

Buy it or burn it?

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Mario Batali made fun of Gwyneth Paltrow for refusing to eat baby lambs and accused her of killing “baby soy” when she drank soya milk during the filming of the show Spain…On the Road Again.

But Batali has admitted to PEOPLE that following a mostly vegetarian diet has allowed him to lose some serious spare tire.

“I try to have vegetables or salad and stay vegetarian through my evening meal,” Batali said. “It’s really working for me. I try to eat half portions of whatever they serve me at a restaurant and things as small as my fist or smaller when I eat in the daytime. At dinner I try to have a regular meal, some kind of protein, salad and vegetables.”

Batali went from 280 to 235 and is hoping to make it to the 200 club.

But why on earth is he skipping breakfast?

“I try not to eat breakfast. I try to have an espresso around 10 or 11 a.m.”

Shouldn’t Mario be at least grabbing a bowl of oatmeal or chowing down on a vegetarian breakfast burrito from Amy’s?

The occasional fake sausage from Lightlife or Morningstar Farms wouldn’t hurt.

People included an example what he might eat at dinnertime and it’s so very veggie!

Grab the recipe for Whole Grain Rigatoni with Tuscan-Style Cauliflower and Pecorino now!

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Celebrity Chef Cat Cora, unlike Gordon Ramsay, doesn’t feel vegetarians are a pain at all.

In fact, sometimes The Food Network Iron Chef star and her family even, gasp, joins them!

From afterellen.com:

My wife is a vegetarian, so I have to ask: Do you find it annoying to cook for vegetarians or do you approach it as an invigorating challenge?
CC: I find it a fun challenge. In the Cora family, there are nights when we go all veggie, it is cleansing. So, I appreciate where vegetarians are coming from.

Cat’s no stranger to vegetarian cooking.

If you remember, Cat joined forces with Morningstar Farms to teach families to prepare delicious, quick, and healthier meals into the diets.

She said of the partnership:

“Morningstar Farms and I have come up with some easy ways to make eating well more manageable for the home cook. I want families to understand that good food doesn’t require hours in the kitchen.”

Cat also catered the vegan dinner served during Nigel Barker‘s screening of A Sealed Fate.

So cool that Cat practices what she preaches!

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The vegan dinner provided at the screening of Nigel Barker’s A Sealed Fate was catered by none other than Iron Chef Cat Cora, according to HollyScoop.

Months ago, Cat teamed up with Morningstar Farms, a vegetarian Frozen food brand, to teach her fans how to incorporate healthier, quick meals into their diets.

“Morningstar Farms and I have come up with some easy ways to make eating well more manageable for the home cook,” she had said. “I want families to understand that good food doesn’t require hours in the kitchen.”

Looks like Cat can do more with vegetarian than just toss a soy sausage into the oven to bake. We’re sure the big vegan dinner took more than 15 minutes to create.

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Victoria Beckham may have made a pact with the devil. The carnivore devil, that is. Beckham, a vegetarian, is opening a restaurant in Los Angeles with celebrity chef, Hell’s kitchen, and Kitchen Nightmare’s Gordon Ramsay. Ramsay is not exactly known for his love of vegetarians and it doesn’t look like the menu will reflect anything different.

Ramsay told the Daily Mirror, “Yes, it is true that Victoria and I are setting up a restaurant in LA together. I’m really excited. She’s really keen to focus on a traditional English-style menu, like bangers and mash, fish and chips and such like.”

What the heck are bangers? We asked ourselves this question and did some digging. Bangers are sausages made from pork or beef with apple or tomato seasoning. Uh, no thanks. Mash, of course, being mashed potatoes. Not too bad. Any chance of getting a Morningstar Farms version of Bangers and Mash on the menu?

via All Headlines

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