Vegetarian Star

Joaquin Phoenix is the unfortunate star in a new ad from People for the Ethical Treatment of Animals that highlights the suffering and struggle fish endure.

“My family and I were on a boat, catching fish,” Phoenix said of a fishing experience he had as a child.

“As one fish was caught, he was writhing, then he was thrown against the side of the boat. You couldn’t disguise what it was. This was what we did to animals to eat them. The animal went from a living, vibrant creature fighting for life to a violent death. I recognized it, as did my brothers and sisters.”

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Today show anchor Natalie Morales is featured in an ad promoting pet adoption.

The Shelter Pet Project, a campaign from The Humane Society of the United States, Maddie’s Fund and the Ad Council, is part of “Today Takes Action,” a week long series of public service announcements airing this week during the daytime show.

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The authors of Betty Goes Vegan, a cookbook created by Dan and Annie Shannon that veganizes many traditional recipes from the classic Betty Crocker cookbook, were guests on Today.

The Shannons discussed several reasons for eating meat and dairy-free versions of Betty Crocker’s chicken recipes.

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Taco Bell has voluntarily pulled an advertisement that was to run during Superbowl XLVII on Sunday.

The ad pokes fun of vegetarians and veggie lovers in general, hinting that anyone would wants to crunch on celery and dip doesn’t belong at the bowl.

“Veggies on game day is like punting on fourth and one — it’s a cop out,” the voice on the commercial says.

“Secretly, people will kinda hate you for it.”

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Hooters would be great if it weren’t for the real chicken wings.

The creators behind Portlandia realize this in and in a clip from “Kumail Tours Portlanida,” the guys get together for some fun in a place where the food is as fake as the breasts–the vegan strip club.

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Maggie Q has the weight of the world on her–literally.

In a new ad for People for the Ethical Treatment of Animals, Maggie appears in what is either a body wrap or a paint job of the earth around her body.

“Fight Climate Change With Diet Change: Go Veg,” reads the ad that pleads all of Maggie’s fans to do the same as the vegetarian actress does.

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Portlandia‘s Fred Armisen and Carrie Brownstein visited New York City’s independent bookstore Bluestockings with podcaster/comedian Julie Klausner where they had the chance to look and chit chat about a few vegan cookbooks among other works of literature.

January is almost over and it’s hard to believe an entire year has gone by with another round a great vegan books you can find at independent stores, online, secondhand shops and even yard sales.

If vegan book shopping is on your to-do list anytime soon, start with some suggestions from One Green Planet.

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Wolfgang Puck will be catering his 19th consecutive Oscars Governors Ball in February, and he’s already given a glimpse into the menu that celebrities and guest can feast on in the The Ray Dolby Ballroom on the top level of the Hollywood & Highland Center after the ceremony.

This year’s changes include smaller plates and more buffet style dinner options, with a total of 50 dishes to choose from.

Like previous years, Puck’s menu has something for Hollywood’s vegetarians and vegans.

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