Vegetarian Star

“I am not a vegetarian, but I don’t eat meat very often. First of all, I don’t want to make any declarations like that. Look, If I’m in Cleveland at 3 in the morning and I’m hungry and the only thing I can get is a room service turkey burger, I’m going to get it. But for my own health, meat is probably not the best thing for me. I eat meat like people in the Middle Ages, only on feast days. I probably eat it maybe a dozen times a year or probably eat it maybe a dozen times a year or something. If that’s not good enough for the vegetarians, sorry.”

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Each year Facebook founder Mark Zuckerberg has pledged to take on a new challenge. Last year it was learning Chinese. This year, it’s eating only what he kills. By doing so, he’s pretty much become vegetarian.

Zuckerberg told Fortune in a detailed email how the idea for doing this came about and how he’s not only eating healthier, but has learned more sustainable ways of producing food.

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How does Treehugger.com‘s founder do his part to help the environment even though he’s not a full time vegan? He simply eats a vegetarian diet for the majority of the week.

This “Weekday Vegetarian” plan was first discussed at a TED conference in February 2010 and now Graham Hill has written a book on it and published it exclusively to Amazon Kindle.

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Actress Megyn Price has done some applause worthy activism on the set of Rules of Engagement. She convinced the food crew on the set to implement Meatless Mondays.

The debut of the event was overwhelmingly positive, offering delicious vegetarian and vegan dishes like Italian stuffed portabello mushrooms, bucatini pasta with roasted garlic, zucchini and sundried tomatoes, rosemary focaccia, tiramisu and eggplant lasagna.

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Mario Batali is on board and ready to embrace a life with less meat. He’s observing Meatless Monday is his restaurants, has plans for a vegetarian cookbook and made one of his New Year’s resolutions for 2011 to learn to cook more vegetarian meals.

Making vegetables the center of his plate is how Batali lost a significant amount of weight and continues to maintain a lighter figure.

During one of Grubstreet’s regular “a week in the food life of [insert famous person],” Mario gave an an example of how he keeps Meatless Monday.

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After a successful launch of its Meatless Monday initiative in almost 1,000 hospitals, Sodexo, one of the U.S.’s largest corporate suppliers of food services, is expanding the program to 2,000 more clients, including Toyota, Northern Trust Bank and the U.S. Department of the Interior.

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Those who weren’t familiar with Steve Ells before tuning in to America’s Next Great Restaurant were probably at least familiar with his Mexican restaurant chain, Chipotle.

Ells is trying to make Chipotle as sustainable as possible, sourcing local ingredients and aiming for organic when available.

Ells, a meat eater, is concerned with the destruction large scale farms have done in terms of both environmental impact and animal cruelty. That’s why not only is he sourcing Chipotle’s pork from a network of smaller farmers who pledge to treat animals better and do not use hormones or antibiotics, he’s also working to lessen the amount of meat he eats.

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“Cute animals are treated better than uglier ones. What gives? It’s not like we’re sleeping with them. Most of us, anyway.”

–Graham Hill, founder of green site Treehugger.com and Weekday Vegetarianism, a flexitarian eating plan that only allows meat on the weekends.

Besides being “saved” in terms of adoptability at shelters and not ending up on the dinner plate, depending on the country’s culture, cute animals may also be hogging all the conservation dollars meant to save all threatened species. In the past, the cuter ones have received protection from more non-government organizations and more funds from the U.S. Endangered Species Act.

Slate discusses a paper in Human Biology by David Stokes that examined the cute traits of penguins and found small differences like a shading around the eyes determined what animal walked the cute and ugly line. Stokes suggested that conservationists take the “ugly” animals and focus on their cuter parts to draw attention to them and hopefullly, generate efforts and funds to protect the species.

Sounds like a good, simple idea. Let’s start practicing with one of the uglies. How many cute features can you find in the adorable Aye-Aye below?

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