Vegetarian Star

Jonathan Safran Foer‘s non-fiction book on his investigation of factory farms is so convincing, even his publicist doesn’t cook as much meat as she used to. The Eating Animals author recently interviewed with Edible Manhattan where he shared the fact that although one of his most popular books is all about food, he can’t go anywhere near it to be productive.

“I have to go somewhere where there isn’t food or I wouldn’t get anything done,” Foer said.

Here are a few other highlights:

Farmers Won’t Eat The Hotdogs They Helped Create:
“I talked to many, many different kinds of farmers while doing my research and one constant, whether they were a small farmer or a factory farmer, was that they all said they would never eat a hot dog. It seems to me a pretty good idea not to eat things that farmers wouldn’t eat.”

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“It’s not, ‘If I can’t be a perfect environmentalist, I’m not going to do anything. Being hypocritical is better than not doing anything. Unfortunately, it’s framed ‘You’re this or you’re that.’ ‘The light switch is on or it’s off.’ You make a choice three times a day. If you’re using one meal to excuse 1,000 meals, that is just crazy.”

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“If it’s an anything-movement, it’s a common-sense movement. I do think the worm has turned and people are understanding that the diet that is the most prevalent and easiest is not the diet that’s best.”

–Mark Bittman, author and food writer at New York Times, on how more people should adopt a diet that consists of less meat and more plant products. Bittman was featured in an article in the Fargo-Moorhead Forum that discusses the popularity of people who reduce their meat intake without officially declaring themselves vegetarian.

Vegetarian Times, a magazine devoted to recipes and all things food and veg related, has estimated that up to 70% of its readers are flexitarians, looking for meal ideas to replace meat dishes during the day, week or month.

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A recent USA Today article lists appealing to those who flex eat as a top marketing trend in 2011.

Under a heading titled, “Flexitarians R Us,” the online component to the newspaper states that 47% of consumers are trying to reduce their meat intake and explains who the most flexible people are.

According to Cathy Schneck, vice president of marketing at Kellogg Frozen Foods, which produces MorningStar Farms vegetarian frozen foods, it’s women in their mid-forties.

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After 13 years of entertaining readers with food writing and recipes in his weekly New York Times column, “The Minimalist,” Mark Bittman has announced he’s starting a new opinion column for the newspaper, starting February 6, 2011.

Bittman’s new column will focus on eating practices sustainable for the environment, food politics and health and nutrition. It will run online and occasionally in print.

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If you’ve worked at a company with a cafeteria, there’s a good chance it was powered by Sodexo, one of the largest suppliers of food services to businesses, colleges and other educational institutes, hospitals and health care facilities and other large corporations.

The company has announced it will join the Meatless Monday campaign initiated by the Johns Hopkins Medical center to promote healthier food choices for humans and the planet.

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Food and Wine

Food & Wine Magazine is the latest in the growing pile of mainstream food media to announce that vegetarianism, if even part-time, is a trend worth following.

The magazine’s blog, Mouthing Off, recently discussed Forks Over Knives, a documentary debuting next year featuring the lives of several people who switch to a plant-based diet to transform their health. And in last month’s Trendspotting, the theme was Macho Vegetables.

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Jamie Oliver has made himself an accidental vegetarian a few days a week because he can’t pry himself away from the salad bar.

“I’m probably vegetarian a couple of days a week, not on purpose but really just because I love eating vegetables and salad. I admire vegetarians, but I’m too much of a meat lover to ever become full-time vegetarian.”

Staunch vegans sometimes get upset by those who are willing to only give up meat part-time, but numbers do not lie. Two part time vegetarians in one household equals one full time one. And if 3-4 people ate veg twice a week like Jamie, that’s the equivalent of one person eating vegetarian every day of the week! Jamie’s love of salads works for him, but there are numerous ways to contribute to part-time vegetarianism or encourage your meat eating friends and relatives to do so. Here are a few ways you may not have considered to reduce your meat intake, improve your health, lighten your environmental footprint and reduce animal suffering.

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