Vegetarian Star

What exactly is a brilliant veggie burger?

One made from veggies and legumes and topped with crispy, hearty onion rings like the real ones featured in diners.

Don’t forget a vegan mayo made entirely from scratch.

It’s what Jamie Oliver envisioned as the perfect veggie burger and it also happens to be what he and Ellie Goulding made during the singer’s visit to his British television series Jamie and Jimmy’s Friday Night Feast.

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The New York Times has written an article on the soaring popularity of veggie burgers, for omnivores, vegetarians and vegans.

The article cites a study done by market research company Mintel, which found there was a 26% increase in items labeled “vegetarian” or “vegan” between 2008 and 2010.

The veggie burger used to be the item on the menu that everyone–even vegetarians–hated. It was either a stereotyped mush of carrots, rice and oatmeal or a sinewy textured soy patty that offered no taste.

Much has changed at both gourmet restaurants and fast food chains.

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Okra Fries. Credit: The Sweets Life

Taking a risk with a vegetarian or vegan dish on a mainstream reality TV cooking competition isn’t as frightful as it used to be. Chefs are smarter, judges are open and almost no one faints to hear there’s no four or two legged flesh as the main centerpiece.

On a recent The Next Iron Chef, the competitors were given the task of turning classic diner food into something head turning (but not stomach turning). Chef Maneet Chauhan didn’t just give burgers a twist, she made the veggie burger a classic! Although the judges weren’t thrilled with the patty, Chauhan’s okra and squash blossom french fries were a hit.

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Paul McCartney and his photographer, cookbook author daughter Mary paid a visit to the Linda McCartney Foods factory where frozen vegetarian entrees like pizza, cannelloni, lasagna, spicy bean and sausage casserole and veggie burgers are manufactured.

The purpose of the visit was to sample some of the new vegetarian options, including a new veggie burger, Linda McCartney Mozzarella Quarter Pounder Burger, that will launch later this month.

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When Keane popped into Los Angeles for the Coachella Festival, the first place the guys stopped at was Astroburger so vegetarian drummer Richard Hughes could satisfy his herbivore needs.

“The tour bus took us straight to Astroburger and I was rather impressed with their veggie burger,” Hughes told the Laist.

Astroburger uses the Gardenburger brand meatless patty as a base for many of their creations, and can also whip out the flame-grilled variety or a bean burger. But that’s just the beginning of dressing up the veggie burger and many other items from the menu under the restaurant’s extensive vegetarian category.

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Christofer Ingle of Never Shout Never told Artists Direct how the song “Jane Doe” from the band’s latest album, What Is Love was created.

“I was actually sitting in a Santa Monica restaurant, eating with one of my buddies. There was this beautiful waitress, and I didn’t know her name but she served me an awesome veggie burger. I was like, “I’m going to write her a song, I’m going to go back and play it for her and I’m going to win her heart.” So I went back to my beach house and then started writing this crazy song about a girl named “Jane Doe” because I didn’t know the waitress’s name yet. I never ended up playing it for her though. It was really sad that I chickened out.”

Sad that Christofer didn’t get the girl, but at least he got a good meal.

Was the waitress really that hot or did the veggie burger serve as an aphrodisiac?

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