Vegetarian Star

Russell Simmons has lent his name to an award sponsored by Animal Hero Kids Inc. that recognizes adolescents using creativity to bring awareness to animal welfare.

The Russell Simmons Animal Hero Kids Award is currently accepting nominations and will continue to do so until October 31, 2013.

The award will be presented in December 2013.

Nominees must be 18 years of age or under at the time of nomination and “promote the humane treatment of animals through song, dance, rap, poetry, story, art, photography, video or other artistic or creative medium.”

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Hip-hop entrepreneur and animal rights activist Russell Simmons will be honored at a Mercy For Animals event on the evening of November 3, 2012.

“Inspired: A Night with Russell Simmons” will feature vegan cocktails, hors d’oeuvres and desserts at the Press Lounge on top of Ink48 Hotel in New York City.

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Russell Simmons is featured on the cover of Forbes Life.

The lifestyle component to the magazine that places the hip-hop entrepreneur’s worth at 75 million has a detailed story on both Simmons’ personal and professional life, including statements from those close to him.

“Before, it was all about making the artist big or a clothing line or something else,” Rev Run says of his brother. “Now it’s PETA, yoga. He puts the same energy that he used to put all into business so much that he couldn’t basically sleep and is now putting it into multiple causes. He has changed, but his drive didn’t change.”

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Russell Simmons has written a letter to Lady Gaga in response to an ad promoting Robert Rodriguez’ Machete Kills film in which she is draped in a wolf carcass.

In the letter, Simmons not only addresses the issue of Gaga wearing fur, but the feud between her and PETA, emphasizing that while he supports the group, his criticism is a that of “gentler” kind than the animal rights organization.

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Russell Simmons is turning his passion for the spiritual and yoga into a money-making opportunity.

The longtime vegan has announced he’s created a yoga brand, Tantris. Photos of Tantris logo are posted to his hip-hop news site, Global Grind, which reports Tantris will include, “womenswear, menswear, yoga mats, pillows, meditation beads and scented candles.”

Yogis will be able to find Tantris items at department stores, health clubs, specialty stores, and spas.

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Russell Simmons has written a letter to New York City Health Commissioner Dr. Thomas Farley giving his input on the controversial soda ban in the city.

Sure, an excess consumption of sugary drinks may lead to weight gain. But there’s good evidence that dairy products cause the same harm.

If you’re going to ban the fizzy Slurpee, ban the moo juice too, says Simmons in his letter.

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This past weekend, New York city celebrated its first ever Green Festival.

The event attracted over 25,000 environmentalists and featured vendors promoting eco-friendly products like reusable bottles and fair-traded food.

Several speakers known for their activism were present, including hip-hop businessman and reality TV star Russell Simmons.

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A common complaint from vegan and ethical men is that there aren’t enough professional lines that happen to be cruelty free. That may have changed recently.

Russell Simmons will launch a line of men’s clothing at Macy’s stores called Argyleculture. The site for the brand is still under construction, but a look at some of the attire at Elle shows a variety of styles suited for the office, golf course or club.

Simmons spoke to Ecouterre about his new line, which keeps vegan principles he’s adhered to for years.

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