Vegetarian Star

Stella McCartney and her sister Mary recently attended the UK premier of Food Inc., a film on the food industry, corporations that play key roles in it and how this affects human and animal health.

Although the film isn’t specifically directed at converting the world to vegetarian, Stella believes the film will force people to reconsider the meat they eat after watching it.

“Once you’ve seen the film, you’ll be educated to know how to make responsible decisions about what you buy,” Stella said.

Director of the Oscar nominated film, Robert Kenner, said, “There’s this myth that our food comes from a small little farm with white picket fence and a red barn. So much of it comes from mega factories and it’s becoming more and more industrialized.”

”They’re using more and more chemicals and creating very strange food that’s not ultimately good for the land it grows on, not good for the water, not good for the animals, and not good for us the consumer.”

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“If I point my finger at someone, saying, “You should be a vegetarian,” they’re just going to get annoyed…There is definitely a risk [of] alienating people. Maybe one day a week, consider what you are doing. We’re saying, do this for your personal health and in the process you help animals and you help the environment.”

—-musician Moby, at the Meat Free Monday campaign launch. Celebrity attendees included Paul McCartney and his daughters Stella and Mary, Yoko Ono, and Kelly Osbourne.

via Huffingtonpost.com

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Paul McCartney has said in the past that everyone should at least have a Meat Free Monday, or one day of the week where meat isn’t consumed to lessen the impact of the industry on the planet.

Now the whole McCartney family is getting in on the game, with daughters Mary and Stella backing dear ol’ dad.

The family has been giving Meat Free Monday a lot of press interviews lately, including one with Sky News, where Paul made an attempt to crack a cow fart joke by saying, “A cow walks into a bar…”

Glad he wasn’t able to finish it.

Cows passing gas in the fields are responsible for more greenhouse emissions than cars on the roads.

To learn more about Meat Free Mondays visit supportmfm.org.

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The Linda McCartney food range has recently revamped it’s packaging.

Besides the new slogan, “Food to Come Home To,” the new package features photographs of Linda and a history of the brand.

“We did a lot of research and found that a large proportion of the vegetarian market are under 25, and wouldn’t necessarily know who Linda McCartney was,” said Julian Roberts, director for Irving Designs, the company which worked with the McCartney family, including Paul, Stella, and Mary.

That’s a good point. Unless you’re an old soul who happens to be a Beatles fan or you grew up with parents who were never cured of Beatlemania, you might not know the story of the lovely Linda, late wife of Paul McCartney.

Behind every good man is a good woman, and it was Linda who introduced vegetarianism to Paul in the 70s. She wrote several vegetarian cookbooks, including Linda McCartney’s Home Cooking: Quick, Easy, and Economical Vegetarian Dishes For Today.

In 1991 she created the Linda McCartney Frozen Foods Line.

In addition to being outspoken about her diet, she was an animal activist and PETA created an award in her name after her death in 1998.

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When the McCartneys get together for a family event, they often enjoy the vegetable roast as a meal.

Now, after several months of reinventing the brand, the Linda McCartney food line, named after Paul’s late wife, is giving other families a chance to come home and enjoy quick, meatless meals at the dinner table.

“Food to Come Home To,” is the new slogan for the food line, which is complete with new packaging and labeling by Irving Designs, with help from the McCartney family, including photographer Mary.

Some aspects of the package remain the same, such as the heart motif, personally drawn by Linda. Of course, the delicious food inside the package hasn’t changed either.

“The previous packaging was not communicating the benefits of the product or the guideline daily amounts, and had no communications on the front edge of the pack,” Irving creative director and founder Julian Roberts said.

Besides a new look, the food line has also added three new meals: Thai green curry, Balti curry and Moroccan tagine.

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The late Linda McCartney would be proud.

New products are being added to her vegetarian frozen food line that include, Vegetarian Mince, Vegetarian Meatballs, and Vegetarian “Chicken” Style Pieces.

It is part of a plan to revitalize the brand and of course, bring more healthy, nutritious options to vegetarians and those who desire to add meatless products to their diets.

The McCartney family, including Sir Paul and daughters Mary and Stella, are reported to be involved with the revitalization which Mary describes as “a very personal project”.

Some items already on the Linda McCartney line include Macaroni and Cheese, Butternut Squash Ravioli, and Spicy Peanut Pasta with Vegetarian Chicken.

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