Vegetarian Star

Russell Simmons recently chatted with Don Imus on Imus In The Morning and the two spent a considerable time discussing Simmons’ veganism. Here’s a little bit from the conversation.

Simmons: It’s one of the worst karmic disasters in human history. Fifteen billion suffering farm animals.

Imus: People, who, for example, go get a big ol’ bucket of chicken. The way those chickens are housed and slaughtered and tormented. I really think you’re taking on the karma of the chicken. These are tormented, tortured animals. They can feel pain just like you can.

One interesting twist: Imus is a vegan too. He’s also a cattle rancher. Watch the clip to hear Simmons’ response to the idea of Imus’ support of humane slaughter of animals.

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Russell Simmons has released a book, Super Rich, an inspirational guide about finding wealth in both the spiritual and financial markets.

The vegan business mogul recently Tweeted to inspire his Twitter followers, asking them, “What would you do if you were Super Rich?”

One follower responded with, “I’m well on my way to being #superrich because I’m saving so many precious and innocent animals by not eating meat!!! :)”

The vegetarian financial plan not only saves animals, but also the environment. One study concluded that $20 million of the costs of fighting climate change could be saved in terms of reducing greenhouse gases and making use of land used for animal agriculture. It was estimated these changes would also lessen the need for energy saving technologies, such as clean coal.

And in terms of human health costs, the savings estimates are in the billions.

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Russell Simmons

“Because of the first step in yoga, Ahimsa, non-harming. The greatest cause of human karma is abuse of the ten billion farm animals that exists at all times. And then also the greatest cause of global warming, [meat] and dairy uses more oil than anybody but the army. You go to war over meat because it is the second largest use of oil. It also drains our resources, like our water, more than anything.”

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“The Ellen DeGeneres Show” recently got superveganized as Russell Simmons joined the vegan host with his assistants who starred alongside him in the Oxygen reality TV show, “Running Russell Simmons.”

Russell did briefly discuss his new book, Super Rich, but he wasn’t there to only talk about himself. Russell credited several scenes in “Running” showing assistant Simone Reyes discussing vegan and animal rights issues for increasing her popularity among veg and AR communities and the cameras gave her a few seconds of tube time.

In case you missed it, you can get the lowdown on how Simone got involved with veganism in our exclusive interview with her.

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“The best high is green vegetable juice and meditation.”

—Russell Simmons, on the season finale of “Running Russell Simmons,” during a conversation with his assistants on the topic of crack and how to get a healthy, natural, legal high.

Juice enthusiasts will agree and probably bookmark greenjuicerecipesnow.com, which can recommend juicing books like Green Smoothie Revolution, filled with quirky sounding juices like the Eye Eye Captain (yep, that’s a glass full of Vitamin A rich carrots, which play an important role in vision health, plus kale) and The Cucapple, a partnership between juiced cucumbers and apples. Could Parsley Pep Up take the place of banned caffeinated drinks like Four Loko in the bars?

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“People are uncomfortable with anyone who’s different for any reason, whether they’re vegan or gay or black or whatever. They feel threatened, and there’s nothing we can do about it but try to lead by example and not make people feel they’re on a different side. Obviously anyone who loves animals has some compassion in their heart, but it’s easy to get frustrated and block out compassion for the people we want to change. They’ll change easier if they don’t feel hated.”

—Russell Simmons, in an exclusive interview with PETA on how to treat family members who judge your veg lifestyle when you go home for the holidays.

How should you respond if grandma gives you a fur coat for Hanukkah, Christmas or Kwanzaa? Read here to find out.

Photo: PR Photos

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Business Week has featured an article online that highlights the growing number of CEOs and equally powerful folks going vegan.

“Steve Wynn, Mort Zuckerman, Russell Simmons, and Bill Clinton are now using tempeh to assert their superiority. As are Ford Executive Chairman of the Board Bill Ford (F), Twitter co-founder Biz Stone, venture capitalist Joi Ito, Whole Foods Market (WFMI) Chief Executive Officer John Mackey, and Mike Tyson. Yes, Mike Tyson, a man who once chewed on human ear, is now vegan.”

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Russell Simmons has gone  from founding a hip hop music label to creating an urban clothing line to now a reality TV show featuring the ins and outs of his daily life.

Running Russell Simmons premiers November 2nd on the Oxygen channel and chronicles Russell’s life and his staff, including one of his closest assistants Simone Reyes.

Reyes, like Russell, is a vegan and animal rights activist who’s used her publicity to draw attention to various causes, whether that’d be Tweeting about the delicious meal of tempeh hash, vegan frittata, soy buttermilk biscuits and tofu scramble from Sacred Chow restaurant to getting the message out about lost animals and yes, commenting on Lady Gaga‘s meat outfit. Read what Reyes had to say about it and see a sneak premier of Running Russell Simmons below.

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