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Rich Roll Writes Vegan eCookbook “Jai Seed”

Written by Vegetarian Star on Tuesday, June 21st, 2011 in Athletes-Games-Sports, Books, Food & Drink.

Rich Roll

Rich Roll, named one of the “25 Fittest Guys in the World” by Fitness Magazine, fuels his ultra-marathons with nothing but plants, with the occasional indulgence in vegan junk, potato chips being his biggest vice.

Roll, an endurance athlete in his 40s, has written an ebook, Jai Seed, that contains 77 pages of recipes, color photos and original artwork by his wife Julie Piatt for vegan dish ideas for breakfast, lunch and dinner.

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Rich Roll

Rich Roll

At the age of 40, Rich Roll took a good look at his physique and a deeper look at his family medical history of heart problems and realized he could no longer hide behind the illusion of the fit, college swimmer he was years ago.

The ultra-distance athlete who was named “25 Fittest Guys In The World,” by Men’s Fitness Magazine found the only way to redeem himself was through a vegan diet. In interviews with Planet Green and Mind Body Green, Rich explains how he rolls on entirely plant-based meals.

From Planet Green:

“By excelling as an ultra-endurance athlete in my mid-40’s on an entirely plant-based diet, it is my hope that I can help inspire others to understand that they too have the inner power improve their wellness. Of course, not everyone is going to go entirely vegan or complete the Ultraman, but maybe they will be inspired enough to unearth those running shoes collecting dust in the closet; or think twice before ordering that steak.”

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