Vegetarian Star

“The bottom line is that you don’t have to eat the way you have always been eating. Also, you have to look at all the marketing and that you have to eat red meat to be strong. Who’s behind the messaging? It’s the powerful meat and dairy lobbies, especially now because people are discovering that it’s healthier to eat plant-based. They are dialing in their marketing messages to hold on to share and that you have to continue to eat their foods to be a strong athlete.”

“But I’m saying that’s not necessarily the case. I think a lot of people look at myself, maybe Scott (Jurek), and others, and what we are doing despite their vegan diet. I’m actually doing this because of my plant-based diet.”

—Rich Roll, vegan triathlete and author of Finding Ultra on how a vegan diet is actually an asset and not a liability in being a great athlete.

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