Vegetarian Star

TODAY show hosts had the opportunity to sample a faux meat product that has been rising in popularity for the past couple of years.

Matt Lauer, Al Roker and others from the crew sampled a few pieces of Beyond Meat to see if their taste buds could tell the difference.

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Alton Brown has a knack for exploring creative and innovative ways to eat.

A foodie who has adopted a rather pescatarian diet and promotes the consumption of sustainable fish, has featured segments on knowing where your food comes from, raising hens in your backyard for your own eggs and more.

The Food Network chef has recently discussed a new faux chicken alternative that’s becoming popular among vegetarians, vegans and even meat eaters.

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Shape Magazine has an interview with the founder of one of the newest faux meat companies, Beyond Meat.

Ethan Brown may be one of the best people to answer your questions about the impact of a meatless diet on health, energy and performance.

He became a vegetarian in high school while still an athlete and has been searching for healthier plant-based alternatives ever since.

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“Once, we had the horse-drawn carriage, and then we had the horseless carriage, and then we had the automobile. I’m firmly convinced we’re going to go from beef and chicken products that are animal in origin to those that are made with plants — and at some point in the future you’ll walk down the aisle of the supermarket and ask for beef and chicken, and like the automobile has no relationship to the horse, what you get will have nothing to do with animals.”

—Ethan Brown, founder of Beyond Meat, a new meat analogue available at natural foods stores like Whole Foods. Some people, like Twitter co-founder Biz Stone, say the product is so close to meat it’s almost scary. Stone said of his experience: “My first reaction was, if I was given this in a restaurant, I’d get the waiter to come over and ask if he’d accidentally given us real chicken.”

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“For people who are actually repulsed by meat, they’re not going to like this. The first reaction I had was, I know this is a meat analogue but if someone were to serve this to me in a restaurant I would have said ‘I think this is a mistake. There’s something about the mouth-feel, the fattiness. It feels fatty and muscly and like it’s not good for you when you’re chewing it. For a long-time vegan, it’s a little bit freaky.”

—Biz Stone, Twitter co-founder, on the new chicken substitute his company helped to promote, Beyond Meat.

Photo: Johncarloshedare/Creative Commons

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Twitter co-founders Biz Stone and Evan Williams are backing a company that specializes in meat analogues. The Obvious Corporation, founded by Stone and Williams, provides resources to a few select companies who’s mission it is passionate about.

Being a vegan, it was not a hard decision for Stone to put his name behind Beyond Meat.

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