Vegetarian Star

Sid Lerner is the brain behind the Meatless Monday campaign in the U.S. He was motivated to create the idea after being told by his doctors his cholesterol and blood pressure were over the top. Lerner sees Meatless Monday as a way for everyone to reduce their intake of saturated fat and has worked, through a partnership with the Johns Hopkins School of Public Health, to extend the program to 80,000 kids in Baltimore’s school districts.

Lerner also Squeezed the Charmin back in the 60s. No, it’s not a reference for any illicit activity, but a catchy slogan for the toilet paper commercials he created. Watch the commercial above and visit NPR for an audio segment Lerner.

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The Dalai Lama frequently receives criticism from some in the vegetarian community for continuing to eat meat while promoting non-violence. A former vegetarian, he started eating small amounts of animal flesh on the advice on a doctor after developing gall bladder issues and hepatitis.

When he spoke with NDTV, he insisted that from a religious standpoint, eating meat is not necessarily against a monk’s principles.

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"Food Rules" Michael Pollan

Flexitarian Michael Pollan, author of books such as The Omnivore’s Dilemma, has more than a few vegetarian friendly suggestions in his latest book, Food Rules, among the list of 64 principles to healthier eating that are accompanied with a paragraph explanation.

Like eating things with one leg.

Eating what stands on one leg [mushrooms and plant foods] is better than eating what stands on two legs [fowl], which is better than eating what stands on four legs [cows, pigs and other mammals].

Our notes: “Eating” can also be extended to drinking, so you may also want to include cow’s milk if you’re following that rule.

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Jack Johnson calls himself a flexitarian because he will eat whatever is offered to him outside of home.

When in his own kitchen, however, Jack stays veggie and is fond of a traditional Hawaiian meal that’s wrapped in tea leaves.

From an article in the National Post titled What Is On Jack Johnson’s Menu:

“The thing I like to make, that I usually add to it is Lau Laus, which are a traditional luau meal, where you wrap something in a tea leaf. The traditional way is you do it underground in an imu which is the underground Hawaiian oven. We just use our oven usually for this, but you wrap it in a tea leaf. We do vegetarian ones – you can use fish – but I grow sweet potatoes and taro, or kalo, the Hawaiian word for it. Cut it all up and steam it inside the tea leaf. I like making that, and I grow carrots and onions, chop them all up and put them inside. It’s really good.”

Lauluas also traditionally use pork, so they make a great opportunity to experiment with faux  meats during the next Hawaiian party in your Texas backyard event.

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Mark Bittman‘s “Vegan Before Six” approach to reducing your meat intake is becoming popular, but it’s not the only way to do vegetarian part time.

In an article from MSN, over a dozen suggestions are made for eating less meat, and some may surprise or even entertain you.

For example, there’s the “Don’t Go There,” approach:

“Avoid the meat areas of your supermarket. Out of sight, out of mind, right? It works for me.”

Ask veggie friends to cook for you (better yet, pay them to do so):
“If you have similar pals, watch them cook. Ask how they get by. Eat with them. Vegetarians are experts at non-meat lifestyles, and you can learn a lot just by hanging out in their circles.”

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An ABC special recently highlighted the growing popularity of part time veganism, which has been attributed to author and New York Times contributor Mark Bittman with his “Vegan before 6,” approach.

The clip features Reggie Bass, who lost 40 pounds going on a raw vegan diet, and now has a business that sells prepared vegan foods.

“I would like to see people eat 100 percent raw vegan, but I don’t think it’s realistic at all. But I think that if people were even 80 percent raw and 20 percent,” says Bass in the video.

Scenes from interviews with Bittman and associate publisher of VegNews magazine Colleen Holland are also included.

“I made this rule for myself which was — okay I’m going to be a vegan, a really strict vegan until six at night, or until I eat dinner. And I’m going to eat whole grains, legumes, fruits and vegetables, that’s it until 6 p.m.,” said Bittman.

“Everyone may have their opinions, I think for most people we know the world isn’t going vegan tomorrow. We know that would be the best thing for the planet, the best thing for the animals and it would be the best thing for human health, but this may be the first step in going towards that,” said Holland.

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In February of this year, Treehugger founder Graham Hill presented his idea for reducing your carbon footprint without giving up meat entirely, his Weekday Vegetarian Plan.

The green living website has now posted Hill’s speech from the 2010 TED conference.

Upset with the fact his lifestyle had more of an impact on the planet than the transportation industry, Hill wasn’t quite ready to go cold turkey (pun intended) and quit eating meat.

“Imagine your last hamburger,” he jokingly told the audience.

By eating vegetarian Monday through Friday and allowing himself to have meat on the weekends, Hill was able to ease his conscience without having his taste buds go through withdrawal.

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“It’s really about evaluating what you eat every day. If you’re familiar with the methane that beef production creates, it exceeds all of our combustion engines combined. Meatless Mondays is not that hard for anybody. It’s probably easier to do than organic. I’m trying to make sure we all have a bridge between ideology and reality.”

—Mario Batali, on why he chose to adopt Meatless Mondays in his 14 restaurants.

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