Meatless Monday Creator Also Invented “Squeeze The Charmin” (Video)
Written by Vegetarian Star on Thursday, August 12th, 2010 in Flexitarian, Food & Drink, Videos.
Sid Lerner is the brain behind the Meatless Monday campaign in the U.S. He was motivated to create the idea after being told by his doctors his cholesterol and blood pressure were over the top. Lerner sees Meatless Monday as a way for everyone to reduce their intake of saturated fat and has worked, through a partnership with the Johns Hopkins School of Public Health, to extend the program to 80,000 kids in Baltimore’s school districts.
Lerner also Squeezed the Charmin back in the 60s. No, it’s not a reference for any illicit activity, but a catchy slogan for the toilet paper commercials he created. Watch the commercial above and visit NPR for an audio segment Lerner.
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