Vegetarian Star

Max Lugavere founded Rockdrive, a Los Angeles night of music and entertainment designed to raised awareness and money for good causes, two years ago as a way to combine his passion for music and changing the world.

Lugavere, the co-host of Current TV’s “Unseen,” is using Rockdrive on December 11th, 2010 to promote education, but hints in future years animal rights and animal welfare might be on receiving end of the music fest.

From The Laist:

“Education is one of those things that you can’t understate how important it is. I’m also really passionate about animal rights and in the future we might benefit that but this year we’re focusing on these two charities.”

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Max Lugavere and Jason Silva are the hosts of Current Tv’s Unseen, a show where viewers are invited to ditch the tourist pamphlets and take a look at a country from the eyes of a local.

On a recent episode, the two gentlemen featured Spain, and an event where locals showed up to throw tomatoes at each other, La Tomatina.

They compared the popularity of the tradition to the running of the bulls, Lugavere adding, “without the animal cruelty.”

Does Lugavere have a heart for animal rights?

He and Silva were interviewed by Alternative Apparel, where they discussed encouraging greener ways of living, like refusing to purchase food from factory farms.

Granted, living greener usually also means not wasting food, a lot of which is done in this celebration.

Watch the clip for the cruelty-free tomato tradition (minus the use of a ham to start the celebration) above with locals chanting, “There’s no tomatoes. We Want Tomatoes” and slipping and sliding in red pulp.

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