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BabyCakes Founder Erin McKenna Talks To Vegetarian Star

Written by Vegetarian Star on Wednesday, July 15th, 2009 in Business, Chefs, Interviews, Restaurants.

Erin Author Photo Book Copy

Photo Credit: Clarke Tolton

As if you really need another reason to enter our contest to win a copy of Erin McKenna’s BabyCakes cookbook as part of our one year anniversary giveaway. Isn’t the picture of the cupcakes on the book cover enough?

The lovely lady who founded the New York city bakery that is so popular among celebrities and mere non Hollywood mortals like ourselves answered a few of our questions about herself, the bakery, and some of her favorite recipes from her recently published cookbook, BabyCakes : Vegan, Gluten-Free, and (Mostly) Sugar-Free Recipes from New York’s Most Talked-About Bakery.

How did you determine which of your recipes to include in the BabyCakes cookbook?
I chose the recipes that people seemed to favor. I wanted to offer a collection of the greatest recipes.

What are a few of your favorite recipes from the cookbook?
I think my favorites are the volcanoes and the macaroons for sure.

You used to work in fashion and you said the one thing that really relieved stress at the end of the day was experimenting with baking and that prompted you to change careers. What advice do you have for aspiring entrepreneurs who may still be stuck in a day job and want to get out and have a successful business?
I would tell them to live fearlessly and go for what is in their heart. It will work out and nothing beats doing what you love for a living. It’s what life is about.

There are several celebrities that have their personal stories in the Baby Cakes cookbook like Natalie Portman and Pamela Anderson? What was either your first or most memorable experience learning a celebrity was so fond of your desserts?
The first time a celebrity made it known how fond he was of BabyCakes was Jason Schwartzman. He came in once by himself the first time and then brought a whole gang of friends with him and had an eating contest in here. He was going crazy over everything–it was really fun!

Guess how many siblings Erin has? Four, five, six, seven? Higher than that! Find out after the jump… (more…)

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Happy Birthday to us!

A year ago, Vegetarian Star was launched.

Being the giving people that we are, instead of buying presents for ourselves, we’re giving away something to one of our lovely readers.

From now until August 8th, you can enter for a chance to win Erin McKenna’s BabyCakes : Vegan, Gluten-Free, and (Mostly) Sugar-Free Recipes from New York’s Most Talked-About Bakery.

BabyCakes is filled with vegan dessert recipes, many of which are gluten-free and sugar free as well.

The book contains recipes to some of the items sold at the BabyCakes bakery in New York city, which Erin started to provide baked goodies for people with allergies and sensitivities to ingredients found in regular cupcakes, cookies, and the like.

Erin’s bakery and products have become so popular, people stop by just to pick up tubes of frosting to devour.

Plus, veg celebrities like Natalie Portman and Zooey Deschanel have given it rave reviews!

For a chance to win the cookbook and make your own addictive frosting, just leave a comment on this post telling us what your favorite dessert is.

Comments will be closed midnight EST on August 8. The winner will be chosen from a random drawing and be notified via email on August 11, and will have 3 days to respond to our email after being notified. If we don’t get a response, we’ll pick another winner!

So go ahead and celebrate with us. Tell us what your favorite dessert is. And good luck!

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