Vegetarian Star

A new site has been launched that allows buyers of vegan, leather-free, eco-friendly and other ethical fashion to search for items of their choice.

Style-is.co.uk allows the shopper to search and view a product before being taken to a recommended online retailer that sells the exact product.

Founded by fashion blogger and marketing consultant Ceri Heathcote said she wanted to make sustainable designs more accesible.

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Gretchen Jones

Gretchen Jones, the lone sustainable designer on Project Runway Season 8, has won the grand prize for the competition! Gretchen beat out finalists Andy South and fan favorite Mondo Guerra to receive $100,000 to start her own fashion line, a spread in Marie Claire magazine, a $50,000 technology suite by HP and Intel and the opportunity to create and sell exclusive designs at Piperlime.com.

Gretchen supports local manufacturing and her already existing line, MothLove, features designs made from organic cotton, silk, bamboo and soy blends that are colored with low-impact dyes.

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"Project Runway" Gretchen Jones

Gretchen Jones, the Oregon-based designer who pledged to use sustainable materials on this season’s Project Runway, has battled it out to the finals. Most recently, the contestants were challenged to design a look inspired by New York city. Gretchen travels to the lower east side, using the brick facade of buildings that inspires an outfit consisting of a white top, skirt and leather cropped jacket.

The jacket could have been faux, but if it wasn’t, the designer who introduced herself as the purveyor of organic  fibers made a fashion faux pas to present leather as a material in her collection of sustainable designs.

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Green is good. And the judges of Project Runway agreed on that recently when this season’s sustainable designer on the show, Gretchen Jones, won the very first challenge.

Jones, who’s patterns include organic cotton, hand-dyed fabrics and soy fibers, impressed Heidi Klum and the others on the “And Sew It Begins” episode. Ironically, the task was a lesson is using less as well. Instead of starting from scratch, Jones had to create a look using a garment from another contestant’s suitcase.

Jones has said on the show, “I always want to be fashion first. I want you to purchase me because I’m an amazing brand that just happens to be green.”

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We’ve recovered from the cat throwing former contestant on Project Runway and this season, we’re excited that Gretchen Jones is competing with her organic cotton denim and other sustainable clothing.

Jones told Oregon Live, “I use natural fibers and try to impact my environment by making things to order; I don’t over-produce. I also try to sustain the economy that supports me,” Jones said about buying local.

While we’re loving Tim Gunn‘s anti-fur stance, it’s surprising to learn he was hesitate about Jones using only sustainable materials in the competition. Such little faith?

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In the old days if you were on a budget and looking for animal-free footwear, Payless ShoeSource was your one stop hub. Only every shoe there was made from fibers drenched in toxic chemicals that made your feet turn colors on a hot summer day.

That’s all changed now. Payless launched their Zoe & Zac collection last week and model and green activist Summer Rayne Oakes is the face of sustainable, green footwear.

Every pair in the women and girls collection is under $30.

If that doesn’t get you salivating, here’s some of the green features the shoes have to offer: organic cotton, faux suede and faux leather materials manufactured with reduced heavy metals, recycled rubber and elastic made from recycled plastic bottles, and water based and non-toxic glues. 

Plus, any Zoe & Zac shoe purchased donates $1 to the Nature Conservancy’s Plant a Billion campaign. As in, a billion, beautiful, CO2 reducing trees.

What are you waiting for? Head to the nearest Payless near you now!

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