Vegetarian Star

Deirdre Imus launched her own line of green cleaning products, Cleaning the Greening, for households and hospitals years ago.

Now she’s ready to green clean the world as the products are set to enter the global marketplace.

The wife of radio host Don Imus has been a vegan for 25 years and says its was quite natural to combine her passion for health and green living into a business.

A few excerpts from a recent interview with Anna Clark of Greenbiz.com:

AC: Why are toxin-free cleaning products critical to safeguarding our health?
DI: Cancer is still the leading cause of death by disease in children. And cancer isn’t the only epidemic. One in six kids is obese. One of six kids has asthma. One in eight children is born premature. One out of 60 boys is diagnosed with autism. We’ve seen rapid growth in Tourette syndrome and diabetes. Another chronic disease growing among children is arthritis.

AC: How did you execute your vision?
DI: I approached Hackensack University Medical Center to do a pilot program. In 2000, the word green wasn’t even on the map, so I didn’t expect it to be an easy sell. I walked into the CEO John Ferguson’s office with a stack of research. He stopped me in my tracks and told me to go do it. That is literally how I got started ‘greening the cleaning.’

AC: How can someone become a distributor?
DI: Interested distributors can get information at www.DIenviro.com or call and speak to Jim Ronchi or Don O’Hagan.

Read the entire interview with Deirdre.

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Treehugger.com has written up a post titled “6 Green Celebrity Product Lines We Can’t Get Enough Of.”

Two of the product lines are produced by veggie stars Ed Begley Jr. and Stella McCartney.

Here is a description of the glass and window cleaner from Begley’s Best.com:

“Begley’s Best contains aqueous detergents and surfactants derived from natural feedstock, complexing agents and food grade certified colorant. It is certified as a biological nutrient by MBDC. ”

In addition, it says the glass cleaner “won’t streak or leave residues,” which might be a downside for you bird lovers (ever watched those commercials where the birds keep running into windows? Wait, not funny. Veg blogging social faux pas)

The all purpose cleaner contains “extracts of pine, maize, fermented sugar cane roots, and olive seeds.” Sounds like it smells heavenly.

Besides Stella McCartney’s clothing and shoe line, the vegetarian fashion designer offers CARE, a line of organic skin products that keep the parabens, petrochemicals, and artificial fragrances that send you to the allergist out.

Visit treehugger.com to find out who the other four celebrities with great green lines are.

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