Quantcast Vegetarian StarFiona Apple Pure Imagination

Fiona Apple has lent her voice to a new commercial for The Scarecrow, a short animated film that accompanies a new Chipotle Mexican Grill app-based game that explores the negative consequences of factory farming.

Apple sings the famous song “Pure Imagination” while cartoon farmers and corporate leaders go about their day to day activities with animals.

The goal of the game is to help the scarecrow fight the evil Crow Foods and its plan to monopolize the food chain.

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