Quantcast Vegetarian Star“Shedding The Wedding” Ashley Koff Vegan Friendly Nutritionist

Ashley Koff

Shedding The Wedding is a brand new series on The CW that brings bridesmaids to The Bigger Loser as overweight couples attempt to shed weight and win the wedding of their dreams.

Registered dietitian Ashley Koff will instruct the couples on everything that goes into their mouths when they’re not kissing, and this new reality TV star is a vegan friendly expert who’s given the thumbs up to BabyCakes vegan, gluten-free and sugar-free pastries while being praised by the likes of vegan stars like Emily Deschanel.


On one post to the blog on her website, Koff discusses how some people who label themselves vegetarian or vegan may seem contradictory. We’ve all known a vegetarian who wears leather, a vegan who eats honey and so forth.

Instead of labeling herself something that each individual defines differently, Koff has coined her own phrase: qualitarian.

We’ve all known vegetarians like my college drama teacher – a veggie burger with fries and a diet soda daily….where’s the “veg” dude?

Or I’ve had people tell me they are “vegan” and yet their head-to-toe leather has me wondering where diet meets lifestyle. Same with macrobiotic whose roots are in eating local and seasonal – not in importing food from Asia to eat.

Then how about my healthy and happy fly fishing guide in Montana who hunts and eats the wild buffalo he catches and shares the meat with family and friends but would never eat chicken at an LA restaurant. What’s his label?

And the list goes on…

I arrived at “Qaulitarian”. It started as “food qualitarian” but then a good friend said, aren’t you as interested in best quality (as defined as: best for me, best for the environment, best for all) in all you choose and do. So the “qualitarian” label was born.

I welcome you to be a “qualitarian” too.

Shedding The Wedding premiered February 23, and can be seen Wednesdays at 9/8c on The CW.

Photo: AshleyKoffApproved.com

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