Vegetarian Star

When Bobby Deen visited the kitchen of Sweet and Sara, a vegan company that makes gelatin-free marshmallow treats like s’mores, he learned a few tricks to making delicious, animal-free desserts.

The first step to a great s’more is a good graham cracker.

While traditional graham crackers may contain dairy ingredients like butter, Deen has created a cracker that’s just as vegan as the marshmallows Sweet and Sara makes.

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“Sometimes less is s’more,” begins Bobby Deen during an episode of Not My Mama’s Meals, a show where he does healthier versions of Paula Deen‘s classic southern recipes.

“Mine only have 214 calories and just 17 grams of fat,” he says of his healthier version of the marshmallow and graham cracker snack featuring bananas.

Deen’s visit to the Sweet and Sara kitchen where the world’s best vegan s’mores are manufactured taught him a little s’more about desserts–how to make them without butter.

(more…)

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Sweet and Sara

Five years ago, Sara Sohn launched a vegan treat company specializing in using vegan marshmallows in s’more-like desserts.

Sweet & Sara products have gained national attention and have been featured in the Food Network magazine and by Rachael Ray.

An inspiration to vegetarian and vegan entrepreneurs, Sohn recently spoke with VegNews about her idea to start the business, which is truly a family affair.

VN: Your family is very important to you and your company. How are they involved?

SS: You mean besides being loyal taste testers? My parents are the most hardworking, supportive people in the world. Mom’s super tiny but she’s got super strength. She does everything from putting sticker labels on all the products, to helping out in the kitchen, to running up and down four flights to get the mail, to feeding our staff. Dad is the handyman and fixes everything and anything in the factory, and believe me, there’s never a day where something does not need repair. My sister makes sure all the orders get packed efficiently and is the peacemaker when my parents and I squabble about who forgot to water the plants. She is also the genius behind our brand name.

Learn why Sara went vegan and some unique ways to eat marshmallows at VegNews.

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Exciting news in the world of celebrity chefs!

Today, Rachael Ray is featuring a treat containing vegan marshmallows, specifically, the goodies created and distributed by Sweet & Sara.

Sweet & Sara Peanut Butter smores are getting some deliciously sweet press on the Rachael Ray Show website.

Nice Karma balance, after Rachael hosted the Burger Bash with bacon lusting Guy Fieri.

The Peanut Butter Smore is the Sweet and Sara original Smore made with gelatin free marshmallow with a layer of smooth peanut butter on top a graham cracker.

These guys have worked the vegan marshmallow in ways you couldn’t imagine.

They also feature strawberry marshmallows, toasted coconut, and even cinnamon pecan in their product line, all handmade in a dedicated vegan facility.

Sounds like a factory where Willie Wonka gave up the egg and dairy.

The company is headquartered in Long Island City, New York.

We imagine their phones should be ringing off the hook for orders any minute now.

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