Vegetarian Star

Paul McCartney is giving the thumbs up to the Vegetarian Society for using his late wife Linda’s recipes in its new cooking classes.

“It’s fabulous to see a course inspired by Linda and her recipes, which will in turn, hopefully, inspire cooks of the future,” McCartney said. “Those of us in her family are very proud that the Vegetarian Society has chosen to honour Linda in this way.”

The Cordon Vert School is located in the headquarters of the Vegetarian Society in London.

The curriculum will be officially launched later this month, and the actual courses will be offered in May, August, and October.

Linda McCartney was a longtime vegetarian and activist who inspired Paul to become one. She published vegetarian cookbooks and started her own line of frozen vegetarian foods, which was recently revamped with help from the McCartney family.

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When the McCartneys get together for a family event, they often enjoy the vegetable roast as a meal.

Now, after several months of reinventing the brand, the Linda McCartney food line, named after Paul’s late wife, is giving other families a chance to come home and enjoy quick, meatless meals at the dinner table.

“Food to Come Home To,” is the new slogan for the food line, which is complete with new packaging and labeling by Irving Designs, with help from the McCartney family, including photographer Mary.

Some aspects of the package remain the same, such as the heart motif, personally drawn by Linda. Of course, the delicious food inside the package hasn’t changed either.

“The previous packaging was not communicating the benefits of the product or the guideline daily amounts, and had no communications on the front edge of the pack,” Irving creative director and founder Julian Roberts said.

Besides a new look, the food line has also added three new meals: Thai green curry, Balti curry and Moroccan tagine.

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