Quantcast Vegetarian StarFinding Ultra

Rich Roll Finding Ultra

“The bottom line is that you don’t have to eat the way you have always been eating. Also, you have to look at all the marketing and that you have to eat red meat to be strong. Who’s behind the messaging? It’s the powerful meat and dairy lobbies, especially now because people are discovering that it’s healthier to eat plant-based. They are dialing in their marketing messages to hold on to share and that you have to continue to eat their foods to be a strong athlete.”

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Rich Roll Finding Ultra

Rich Roll used his “midlife crisis” of obesity and fatigue as motivation to turn into a triathlete and ultra-marathoner who is healthier than most half his age. The vegan athlete, who was named one of 2009 Men’s Fitness “25 Fittest Men in the World,” has published a new book, Finding Ultra, that traces his steps to better health through a plant-based diet after the age of 40.

Roll spoke with CNN where he gave advice on what others can take from the book as they too approach half a century.

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