Vegetarian Star

“By the way, that’s not an ad for McDonald’s in case you missed that. The hamburger in a dead man’s hand. Yes, hamburgers kill. I just thought the Hamburglar stole stuff. He steals your life.”

—Glenn Beck, during a recent segment of his talk show on the new ad created by the Physicians Committee for Responsible Medicine that’s airing in the Washington, D.C. area linking McDonald’s to heart disease. Not that Beck is championing the ad, of course. He later goes on to sarcastically suggest that people will automatically start running to carrots and suggests that although the ad is a “nudge” to encourage people to eat healthier, future initiatives could include punishment and jail time.

“But for all normal people — but remember we’re Homer Simpson — the nudge isn’t going to work. I mean, as tempting as carrots are over fries, people are still going to choose French fries. And if you put creamy nacho cheese sauce like Velveeta, or whatever that cheese is, that’s almost 50 percent plastic, oh, you can charge me double.”

“All right. So, then what? Well you’re going to have to tax. You’re going to have to make it more and more difficult. But when those options don’t work, how do you get people to stop eating French fries? Because French fries still beat carrots. What’s left?”

“Well, now, you have to start thinking about punishments, maybe a fine, maybe even jail.”

Like the voiceover in the ad says, “High cholesterol, high blood pressure, heart attacks.”

Don’t worry, Beck. Those who don’t respond to the nudge will be punished enough.

Photo: David Shankbone/Creative Commons

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