Quantcast PCRM “Consequences” Ad Links McDonald’s To D.C.’s Heart Disease (Video)

The old saying that “I’d like to die with,” inserting favorite vice is illustrated in a new Physicians Committee for Responsible Medicine commercial that airs in Washington, D.C. on Thursday, September 16th, 2010. The group is targeting McDonald’s restaurants, saying the fast food giant is responsible for the poor health of so many Americans living in the nation’s capital.

The commercial shows a man lying in the morgue with a half-eaten burger in his hand. After a few seconds of a grieving loved one hovering over him, the commercial closes with McDonald’s signature golden arches tracing over his feet with the words, “I was Lovin’ It.” The voiceover then says, “High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian.”

According to the Wall Street Journal, PCRM wanted to air the commercial in the D.C. region because the capital has the second highest rate of heart disease related deaths, second to Mississippi.

The deaths kills more than 1,500 each year.

PCRM plans to write to Washington Mayor Adrian Fenty, asking for a moratorium on fast food restaurants in the city. D.C. has more fast food restaurants like Burger King, McDonald’s and KFC per square mile than other similar sized cities.

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