Ashley Greene Face Of Cruelty-Free Avon Makes PETA Proud
Written by Vegetarian Star on July 12th, 2010 in Actresses, Cosmetics And Beauty Products.
There will never be an end to the discussion as to why vegan Ellen DeGeneres chose to represent Cover Girl, a cosmetics company that still tests on animals. But now there’s another famous face setting an example by fronting a beauty campaign for a brand that’s well established and cruelty-free.
Ashley Greene has signed on to be the face of Avon. Her new gig doesn’t involve resisting cravings of human or animal blood because Avon was the first major cosmetics company to end animal testing on both on its finished product and ingredients in 1989. For this, PETA gives Greene a vegan cookie.
Well, actually, for the 2010 PETA Kind Choices Award, Greene will receive a framed certificate.
PETA Vice President of Laboratory Investigations Kathy Guillermo, said, “Ashley and Avon are to be congratulated for encouraging millions of ‘Twilight’ fans and other young people to choose makeup that’s fun, not fatal. Thanks to cruelty-free companies such as Avon, you can get a to-die-for look that no animals had to die for.”
Don’t forget to check out PETA’s Caring Consumer Database for companies that do and do not test on animals.
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July 12th, 2010 at 2:14 pm
By saying that Avon is cruelty-free and that no animals had to die, are they also saying that the cosmetics do not contain any animal ingredients? Are Avon products vegan?