Vegetarian Star

Ashley Greene Face Of Cruelty-Free Avon Makes PETA Proud

Written by Vegetarian Star on July 12th, 2010 in Actresses, Cosmetics And Beauty Products.

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There will never be an end to the discussion as to why vegan Ellen DeGeneres chose to represent Cover Girl, a cosmetics company that still tests on animals. But now there’s another famous face setting an example by fronting a beauty campaign for a brand that’s well established and cruelty-free.

Ashley Greene has signed on to be the face of Avon. Her new gig doesn’t involve resisting cravings of human or animal blood because Avon was the first major cosmetics company to end animal testing on both on its finished product and ingredients in 1989. For this, PETA gives Greene a vegan cookie.

Well, actually, for the 2010 PETA Kind Choices Award, Greene will receive a framed certificate.

PETA Vice President of Laboratory Investigations Kathy Guillermo, said, “Ashley and Avon are to be congratulated for encouraging millions of ‘Twilight’ fans and other young people to choose makeup that’s fun, not fatal. Thanks to cruelty-free companies such as Avon, you can get a to-die-for look that no animals had to die for.”

Don’t forget to check out PETA’s Caring Consumer Database for companies that do and do not test on animals.

Photo: PR Photos

 

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4 Responses to “Ashley Greene Face Of Cruelty-Free Avon Makes PETA Proud”

1. ENN Says:
   July 12th, 2010 at 2:14 pm

   By saying that Avon is cruelty-free and that no animals had to die, are they also saying that the cosmetics do not contain any animal ingredients? Are Avon products vegan?

2. louise Says:
   September 22nd, 2011 at 4:09 pm

   I’m confused Avon is on your list of companies that does test on animals! Are they cruelty free or not? thanks

3. Lana Says:
   October 25th, 2011 at 11:12 am

   some Avon products are apparently vegan however that is only “some”. their website does not even state conveniently if an item is vegan or not. if you search around the internet, some Avon reps have listed what they believe are vegan. I’d rather play it safe and go with a company that declares straight off the bat, no animal ingredients, no animal testing, and then from there only select products with ingredients I can read and understand what they are, (no cancer causing chemicals or irritants if possible). Even some “natural” brands of deodorants have burned my skin until it peeled off.

4. nancy Says:
   January 12th, 2013 at 7:14 am

   I find Avon listed on this and many other sites as a company that tests on animals. Obviously I will never trust PETA to give correct information. Did Ashley Greene make a donation to PETA? Obviously animals are not as important to PETA as they pretend.