Leona Lewis “The Fabric Of Our Lives” Cotton Commercial (Video)
Written by Vegetarian Star on April 20th, 2010 in Fashion, Female Singers, Videos.
Leona Lewis is a new spokesperson for the Fabric of Our Lives campaign, which promotes the natural fiber, something Leona says is a great alternative to animal fabrics.
“I love fashion and I’m always finding alternative ways to non-animal products. Cotton is a great fabric,” Leona told Showbiz Spy.
Organic cotton should be your top choice if possible.
Treehugger reports that, “Conventional cotton is one of the most chemically-dependent crops, sucking up 10 percent of all agricultural chemicals and 25 percent of insecticides on 3 percent of our arable land; that’s more than any other crop per unit.”
This translates into needing up to 1/3 pound of chemicals to produce enough cotton for a t-shirt and 3/4 pound for a pair of jeans.
Plus, The World Health Organization says that up to 20,000 deaths occur each year from from pesticide poisoning in developing countries, where cotton is often still picked by hand.
There’s organic cotton for every budget, from retail brands like Nike and Patogonia to upscale labels like Loomstate and Katherine Hamnett.
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