When we found out actor and brother of Kyra Sedgwick, Rob Sedgwick had co-founded a vegan ice cream parlor in New York, we got on the phone pronto begging for his attention. Actually, we didn’t have to beg, as he happily agreed to talk to us about Stogo, which currently offers 20 dairy free flavored varieties.
On his Steak and Egg Eating Habits
That was joke [what was mentioned in the New York Observer]. I eat very well. I eat salads and I never eat fried stuff. But I’ve certainly had a more “conventional diet.”
On being a non vegan running a vegan ice cream shop
It’s valuable to have someone like me [non vegan] because I’ve eaten a lot of ice cream in my life. I think it tastes better than conventional ice cream. You don’t have that same sort of “blah” afterwards because it’s soy based and much lighter.
Everyone wants to have their own business. I think it’s a great idea. It’s a unique idea. In the beginning it took awhile to get the formula down, but now that we’ve got the formula down…You start off with one perception and then you’re expectations change and your goals change as you get further involved with something. Where I’m at now with this stuff, it’s the best stuff out there. It tastes sensational.
And people are genuinely happy. It’s wonderful seeing people that aren’t just, “Oh good it’s a dessert fix.” It’s more of a lifestyle thing.
Do you personally know any vegans or vegetarians?
Sure, we had vegan investors. My business partner is a vegan.
His favorite flavors
I love the chocolate fudge brownie. I love the mixed berry. But that’s like choosing among your kids.
Plans for future acting?
If the acting comes along [I’ll do it]. I’m having more fun writing (he recently completed a book on his memoirs) and doing the ice cream now, frankly. The nice thing about the ice cream thing that I wasn’t anticipating is it’s making people so happy, which is really quite wonderful. I think it’s also getting into that particular lifestyle. It’s not just vegan or health food people, it’s people who are lactose intolerant. We get a lot of people in here who just really dig the product.
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