Leona Lewis Body Shop Collection Promotes Cruelty-Free Cosmetics
Written by Vegetarian Star on February 28th, 2013 in Cosmetics And Beauty Products, Female Singers.
Leona Lewis has teamed up with The Body Shop to promote an end to animal tested cosmetics and put her name behind a line of limited edition makeup and fragrance collection with the brand.
“I’m passionate about beauty and I’m all about animal rights,” Lewis said. “As a result, I’m really conscious of where the products that I use come from. The Body Shop sells cruelty free, ethical products containing amazing Community Fair Trade ingredients. The collaboration is a natural fit!”
Lewis’ fragrance uses floral deer motif, a man-made alternative to the deer-derived musk scent. The Body Shop was one of the first companies to incorporate this synthetic into its perfumes.
Lewis, a vegetarian who has been active with numerous animal welfare campaigns, said more celebrities should get involved in the cruelty-free causes:
“It can be disheartening because I’ll be asked to do campaigns a lot. I’m so passionate that I’ll put everything into it. You see other campaigns where celebrities jump on board but animal rights issues is something where people feel they can’t really tread. It’s not even about being a vegetarian. It’s about having a bit of empathy for what these animals are going through. I do think celebrities could do more.”
Lewis’ cosmetics and fragrance will be available in select stores on March 25.
Photo: mfield
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