Lyfe Kitchen–McHealth Food Via Ex McDonald’s Execs And Vegan Chef
Written by Vegetarian Star on February 9th, 2011 in Business, Chefs, Food & Drink, Restaurants.
Two former executives from McDonald’s have joined forces with celebrity chefs Art Smith and Tal Ronnen to create a menu for a new chain of healthy restaurants that will be very vegan-friendly, Lyfe Kitchen. The first Lyfe restaurant will open in Palo Alto, California this summer and the two hope to expand to 250 restaurants serving made to order cuisine like Panera Bread or Chipotle.
Faster food is the only vestige former McDonald’s President and Chief Operating Officer Mike Roberts and former communications boss Mike Donahue are bringing from their old establishment. Besides vegetarian and vegan options, there will be no fried food and every menu item will contain less than 600 calories.
No McHigh Fructose Corn Syrup, McButter or McCream is allowed either.
After consulting with chef Ronnen, the same vegan chef who helped design the meat substitute Gardein, Lyfe crafted several vegetarian items, including a Gardein burger, a patty made from soy, grains and other plant-based items.
In addition to opening restaurants nationally, Lyfe is looking to package some of its food to sell at grocery stores.
LYFE is an acronym for “Love Your Food Everyday.” If the final menu proves to be as healthy as it sounds, eating there regularly might not be such a bad idea.
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