Paul McCartney “Meat Free Monday” Campaign Goes Mobile Tech
Written by Vegetarian Star on May 6th, 2010 in Environment-Eco-Green, Food & Drink, Male Musicians, Male Singers, Tech.
Paul McCartney‘s Meat Free Monday campaign has just gone high tech.
The campaign that encourages eating less meat to save the environment is now being promoted as a series of mobile phone applications that allows users to read articles and essays written by Sir McCartney.
Not that Paul himself would prefer it that way.
“I’m not really techie at all and never have been,” McCartney told Today Program presenter Sarah Montague, according to BBC, adding that he still likes reading regular books.
Still, so much of our communication and information gathering is done electronically, so this is a great way to get the message out and save paper.
You’ve got your meatless education from McCartney on one application, and the VegOut application which tells you where to find the restaurant that serves lentil soup.
McCartney said idea for his Meat Free Monday campaign came after, “the UN saying that livestock is a bigger demon to global warning than the whole of the transport industry put together. This wasn’t coming from a vegetarian society but the UN.”
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