Chipotle Supplier Contributes To Moby’s “Gristle” Book
Written by Vegetarian Star on March 31st, 2010 in Animal Issues, Business, Food & Drink, Restaurants.
Chipotle founder, co-CEO and co-chair Steve Ells says the pork sourced for their products is obtained from Niman Ranch, a small network of family farms that raise their pigs on open pastures or deeply bedded barns, feed them vegetarian diets and give them no hormones or antibiotics.
After switching to this supplier, Ells found sales increased even after having to charge an extra dollar to cover the cost of the non factory farmed meat.
Paul Wills, manager of Niman Ranch Pork Company, is a contributor in Moby and Miyun Park‘s edited collection of essays, Gristle, where he discusses the strain big farms put on small family ones.
Although Wills may be a fish out of water in a book edited by a vegan with a vegetarian slant, the experience with Chipotle restaurant teaches us that the more humane way to raise an animal for food not only puts less stress on the organism and the environment, but results in more satisfaction for the consumer.
Niman Ranch’s “ethical meat” is not a vegetarian carnita, but it’s a step forward in taking better care of the world and every living thing, including part time vegetarians, that inhabits it.
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