Quantcast Vegetarian Startraffic light food label

Mark Bittman

Green means go, red means heck no and yellow means a “sometimes food?”

New York Times foodwriter and opinionist Mark Bittman has proposed a new labeling system that will allow consumers to quickly make decisions about the health impact of their food purchases.

Instead of scrutinizing calories, fat, and other minute nutritional detail, shoppers would simply look for a “red,” “yellow” or “green” symbol to learn how healthy the item was.

This isn’t just Bittman’s idea thrown out of anywhere. There’s actual data suggesting the system makes consumers turn down “red” light products more.

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