Mark Bittman Proposes Traffic Light System For Food Labels
Written by Vegetarian Star on October 16th, 2012 in Authors, Food & Drink, Nutrition-Health-Fitness.
Green means go, red means heck no and yellow means a “sometimes food?”
New York Times foodwriter and opinionist Mark Bittman has proposed a new labeling system that will allow consumers to quickly make decisions about the health impact of their food purchases.
Instead of scrutinizing calories, fat, and other minute nutritional detail, shoppers would simply look for a “red,” “yellow” or “green” symbol to learn how healthy the item was.
This isn’t just Bittman’s idea thrown out of anywhere. There’s actual data suggesting the system makes consumers turn down “red” light products more.
“Even the simplest information — a red, yellow or green “traffic light,” for example — would encourage consumers to make healthier choices,” writes Bittman. “That might help counter obesity, a problem all but the most cynical agree is closely related to the consumption of junk food.”
“Of course, labeling changes like this would bring cries of hysteria from the food producers who argue that all foods are fine, although some should be eaten in moderation. To them, a red traffic-light symbol on chips and soda might as well be a skull and crossbones. But traffic lights could work: indeed, in one study, sales of red-lighted soda fell by 16.5 percent in three months.”
Read more at New York Times.
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