Quantcast Vegetarian StarSteve Ells Chipotle

Chipotle Aims For Organic, Local, Vegetarian Experience

Written by Vegetarian Star on Tuesday, February 2nd, 2010 in Business, Food & Drink.

Chipotle Shares Double After IPO

Fast food restaurants traditionally have a bad reputation, but founder of Chipotle, Steve Ells is looking to change that image.

“I think fast food to most people means cheap, highly processed,” he said. “At Chipotle, it’s just the opposite. Everything at Chipotle is fresh, never frozen, with the exception of corn.”

As you learned before, Chipotle is testing out its vegetarian burrito filling in the Washington, D.C. area as part of its mission to support ethical foods.

Here are a few more facts about this healthier chain of restaurants:

1. The cheese and sour cream used areĀ free of synthetic growth hormone rBGH.

2. 45% of Chipotle’s beans are organic.

3. Restaurants buy food from local farmers when available.

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Chipotle Shares Double After IPO

Yay for Chipotle!

The restaurant located in DuPont Circle in Washington, D.C. now offers a vegan meat filling.

The combination of wheat protein, soy protein, and vegetables is marinated in Chipotle’s adobe sauce and grilled.

We’re hoping it’s grilled separately from the real thing.

According to co-CEO, founder, and chairman Steve Ells, the veggie alternative is an extension in the company’s mission to support ethical farming.

If the new veggie option is received well, there is potential for its expansion to other restaurants, but as for now, it’s only available in D.C.

Which means Obama no longer has excuses for his burgers runs.

via vegnews.com

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