Chipotle Aims For Organic, Local, Vegetarian Experience
Written by Vegetarian Star on February 2nd, 2010 in Business, Food & Drink.
Fast food restaurants traditionally have a bad reputation, but founder of Chipotle, Steve Ells is looking to change that image.
“I think fast food to most people means cheap, highly processed,” he said. “At Chipotle, it’s just the opposite. Everything at Chipotle is fresh, never frozen, with the exception of corn.”
As you learned before, Chipotle is testing out its vegetarian burrito filling in the Washington, D.C. area as part of its mission to support ethical foods.
Here are a few more facts about this healthier chain of restaurants:
1. The cheese and sour cream used are free of synthetic growth hormone rBGH.
2. 45% of Chipotle’s beans are organic.
3. Restaurants buy food from local farmers when available.
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