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PepsiCo Launches EthioPEA To Aid Chickpea Farmers

Written by Vegetarian Star on Tuesday, September 27th, 2011 in Business, Farming, Food & Drink.

Health food and junk food make a good combination sometimes.

What could be more refreshing than nice, vegetarian source of protein with potato chips and soda? The fact that you’re helping to empower people in another part of the world makes it so much better.

PepsiCo, the corporation behind several brands of snacks, will be working to help Ethiopia farmers increase their chickpea production.

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PepsiCo’s CEO Indra Nooyi is vegetarian.

So is the fact that she runs a company known for its sugar high and salty good times an oxymoron?

Nooyi told CNN’s Money that ultimately consumers have the responsibility to know when enough is enough and if they all exercised, obesity wouldn’t exist.

“If I look at our portfolio, I think you can classify them into three groups: “fun-for-you foods” like Pepsi, Doritos, Lays, and Mountain Dew, “better-for-you” products like Diet Pepsi, PepsiMax, Baked Lays, Sobi Life Water, Propel, all of these products, and “good-for-you” products like Quaker, Tropicana, Naked Juice, Gatorade,” Nooyi said.

So guess the idea is lay off the fun-for-you foods and devour the good-for-you ones.

Now, if only the vending machines would stock more oatmeal and Naked Juice.

Still, you have to give PepsiCo credit for making a huge change to its products seven years ago without adding the costs to consumers when it banned all trans fat.

Maybe in a few years we’ll see sodas sweetened with the less addictive cane sugar instead of high fructose corn syrup.

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