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Padma Lakshmi Gives Food Porn Detail Of Burger Indulgence

Written by Vegetarian Star on Thursday, March 26th, 2009 in Food & Drink, Not So Vegetarian, TV Hosts, Videos.

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She just had to do it.

Not only did Top Chef  host Padma Lakshmi pose for a Hardee’s Thickburger ad, she wrote her disgusting food porn graphic descriptions of her “experiences” as a teenager.

Seriously, this stuff should be R-rated.

“I…started wolfing down bacon Western cheeseburgers after school at Carl’s Jr. The sublimely pleasurable taste of bacon…was further enhanced by its mingling with the barbecue sauce, greedily licked off as it dripped down my teenage fingers,” Padma writes in her latest cookbook, “Tangy, Tart, Hot and Sweet.”

It was such graphic detail of cow and pig devouring that led Hardee’s officials to seek her out for the campaign.

“When we found out Padma was such a fan of the Carl’s Jr. Western Bacon Cheeseburger, she was a natural fit to star in the television campaign for Hardee’s new Western Bacon Thickburger,” said Brad Haley, executive vice president of marketing for Hardee’s and Carl’s Jr. restaurants. “In many ways, she was the perfect choice for our ‘Young, Hungry, Guy’ customers because she’s beautiful, she’s a culinary expert, she’s beautiful, she’s very smart, and she’s beautiful.”

Wouldn’t it be funny to have a “Young, Hungry, Guy” campaign aimed at teaching about the risks of impotence from eating artery clogging meat?

On her experience doing the burger ad, Padma wrote:

“I think eating in itself is an act of great sensuality, so all you have to do is point the camera in the right direction. I was excited to be able to talk about a food item that I have fond, personal memories of. I grew up wolfing down Western Bacon Cheeseburgers at Carl’s Jr., as I said in my book. So, I was happy to be able to share that story with a whole new group of burger lovers.”

Hide the children, filter the television channel selections, as the ads start running at the end of the month.

via Earthtimes.org

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